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Waterstones controversy highlights the power of social media

The popular bookseller has been criticised for transphobic behaviour, after book-tok came out in support of a former employee. 

Waterstones has been a mainstay of the British highstreet for decades, but the beloved bookseller has sparked significant online backlash over its stance on LGBTQIA+ issues.

Over the past few years, Waterstones has been heavily criticised for controversial actions regarding queer staff, customers, and the entire community in general, with the recent treatment of a now ex-employee resulting in calls for the business to be boycotted.

In a now hidden X post, Tilly Fitzgerald accused Waterstones of firing her for raising concerns about the sale of Christina Dalcher’s books because of the author’s views on transgender people.

Fitzgerald also shared a tearful video to her TikTok page (@Tillylovesbooks), where she called out the company for dismissing her despite describing herself as ‘an exemplary employee’.

Waterstones fired Tilly after she stated in an online post that she would enjoy ‘tearing up’ and binning books by Dalcher, a gender-critical author.

The bookseller has since responded, claiming their decision to fire Fitzgerald was based solely on ‘the grounds of contravening Watersones policies and has nothing to do with transgender rights.’

Tilly told the Independent: ‘I acknowledge that my comments were a violation of the social media policy, and I did apologise for any trouble caused, however, I think the punishment was disproportionate and a warning would have been more appropriate.’

Given Waterstones’ track record when it comes to transgender issues, it would appear that a large number of netizens agree with Fitzgerald.

Long before Tilly’s dismissal, an entire Reddit thread was dedicated to the booksellers’ tendency for selling transphobic material.

And just last month, the company was slammed for promoting a book comprised of ‘gender-critical’ essays, including one by author JK Rowling, just a day after celebrating Pride month.

Dalcher had found herself in similarly hot water after showing support for a group of women in publishing, known as the Seen network, who had raised concerns about the spread of gender ideology.

The author reposted an article supporting the Seen network after they faced public backlash. It was this decision that triggered Fitzgerald to condemn Dalcher’s work on social media.

Within several hours, after her comments were reported to Waterstones, Tilly posted her video revealing she was ‘heartbroken’ to have been fired by the bookshop chain.

Fitzgerald’s TikTok page has over 90,000 followers, who have tuned in to hear Tilly share her love of books and reading. Those viewers have come out in support of her since the Waterstones controversy emerged, highlighting the power of online communities to mobilise and protest against major corporations.

Many in the book-tok corner of the internet are now promising to blacklist Waterstones.

‘Outrageous behaviour by Waterstones,’ said one X user. ‘We should all stand up to transphobia.’

@Waterstones, this is utterly disgraceful. Standing against bigots is absolutely right. You need to do the right thing by someone who has been a good employee. I’m sure if not, this will impact your standing. And those of us who shop in your stores’ said another.

Influential BookTok creators and users have also been vocal in their criticism of Waterstones, using the hashtag #BoycottWaterstones to mobilise a broader audience.

@tillylovesbooks1

Very quick thank you to the kind majority, then disappearing again for a bit. But don’t worry, i’ll be back once it’s safe with more 226 view reels to underwhelm you with 🫶🏳️‍🌈

♬ original sound – Tilly

The online campaign reflects a growing trend of digital activism where social media users leverage their collective voice to demand corporate accountability.

This grassroots movement underscores the influence that young people, particularly Gen Z and Millennials, wield in shaping public discourse and corporate behaviour.

These calls for inclusivity and respect for marginalised communities resonate strongly across social media platforms, forcing companies to reconsider their actions and policies.

Waterstones’ response hasn’t done much to quell the backlash, either. Many have pointed out the discrepancy between the company’s stated values and its actions.

Critics argue that promoting a book by a transphobic author undermines Waterstones’ commitment to a safe and inclusive environment for all customers.

The incident has sparked broader discussions about the role of bookstores and other cultural institutions in promoting diverse and inclusive narratives.

Many argue that bookstores should serve as safe spaces for all individuals, particularly those from marginalised communities.

But the internet’s swift response ultimately offers a poignant example of how digital activism can bring about awareness and drive potential change.

The impact of collective voices on social media is shaping the global narrative around issues like transphobia and LGBTQIA+ inclusion, and this holds real power in influencing corporate practices.

Despite the controversy, Fitzgerald’s experience may serve as a reminder that even in the face of setbacks, there is always a robust and vibrant community ready to stand up for what is right – even if you have to hunt the most unlikely corners of the internet to find them.

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