Mounting reports confirm Gen Z favours fake luxury fashion
Several reports have indicated that Gen Z is not opposed to buying counterfeit luxury fashion items despite being branded as the most eco-conscious generation yet. While we know Gen Z is by far the most clued up and vocal about environmental issues, mounting reports suggest that this age group’s habits...
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Can made-to-order clothing brands slow our fashion consumption?
In the last few decades, we’ve fallen into a vortex of quick consumption and rapid throwaway when it comes to fashion items. As vintage shopping and rental services gain widespread popularity, could slowing down the production of fashion altogether be next? Inside global warehouses, an unthinkable number of clothing items...
Italy’s fashion industry lags behind on diversity and inclusion
Two Italian designers – and founders of the organisation We Are Made in Italy – have boycotted fashion week in Milan. They claim that the event’s organisers have not kept their promises to boost diversity and inclusion in the space. Many fashion-forward nations have made it their mission to achieve...
How are the climate crisis and perfume industry linked?
From jasmine and oud to vanilla and musk, almost all of the scents we desire in a bottle of perfume come from nature. As climate change threatens the longevity of crop growing seasons, will gardeners be able to keep up with demands for these unique ingredients? Apparently, smelling good has...
What should Adidas do with its huge stock of Yeezys?
After Ye lost his $1.2 billion deal with Adidas for making countless anti-Semitic remarks, the sportswear brand is now trying to figure out what to do with the remaining stock of its most hyped-up line of sneakers. Back in November, when all eyes were on Ye (formerly known as Kanye...
Opinion – Capsule collections are the future of fashion
In the age of cheaply priced fast fashion, buy-now-pay-later schemes, and constant advertising both on and offline, there’s nothing more tempting than buying a new outfit for every special occasion. But once you see the value in having a curated capsule collection, I promise you’ll never look back. There’s never...
Love Island will continue eBay partnership in winter episodes
Hoping to encourage viewers to buy and sell second-hand clothing, ITV partnered with eBay to dress last summer’s Love Island contestants. A boom in listings on the platform has continued ever since, and will hopefully grow further. With the return of Winter Love Island comes news that contestants will be styled in second-hand drip from eBay once again. The Love Island x eBay partnership debuted last summer and hoped to encourage...
British Airways updates staff uniforms for first time in two decades
Fashion designer Ozwald Boateng has created a new uniform line for British Airways’ staff. After 20 years of sporting the same look, its 30,000 employees – especially female staff – will have more freedom regarding what they wear at work. For far too long, most airline stewardesses’ have had to choose being wearing a skirt and heels or… well… a skirt and heels while on the clock. But in recent years,...
SHEIN named the year’s most popular fashion brand
Overtaking ZARA and Nike as the world’s most Googled clothing brand is SHEIN. Founded in 2008 and gaining serious popularity during the pandemic, it looks like the fast-fashion giant is here to stay – regardless of its poor reputation. Yikes. According to a report compiled by Money.co.uk, SHEIN has become the world’s most popular fashion brand in 2022. It is the most Googled retailer in 113 countries - overtaking ZARA, adidas,...
Balenciaga’s quest for redemption has had the opposite effect
The luxury brand’s brush with accusations of paedophilia has united haters and fans in shared concern. But the controversy also points to systemic issues of exploitation and power within the fashion industry. Publicity stunt? Mindless oversight? Elite satanic conspiracy? Whichever best explains Balenciaga’s latest controversy – triggered by two campaigns that featured disturbing associations between children and sex – finding an answer to the whole fiasco has become somewhat of a...
