What is ‘underconsumption core’ and is it a positive trend?
The latest internet micro trend sees young people celebrating a life of minimalist spending habits. But is this a sign of progress, or proof of overconsumption’s preeminence? Should being frugal be a trend? Well, according to social media, it kind of is. The rapid trend cycle that has come to define...
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This company offers discount vouchers in exchange for clothing donations
Trashie, a US-based start-up, is aiming to reduce the amount of clothing that ends up in landfill each year. Through its initiative, those who donate their unwanted garments to the company will receive $30 back in the form of discounts and vouchers. Would you be more inclined to donate unwanted...
Is California’s textile recycling bill a fashion revolution?
The legislation could mark a watershed moment for sustainability in fashion. But can it do enough to change things? California is on the verge of passing a groundbreaking bill that could reshape the fashion industry’s environmental footprint. The Textile Recycling Bill (or SB 707), is currently advancing through the...
Spanish footballer Hector Bellerín launches sustainable clothing line
Known for his delectable taste in fashion and advocacy for shopping sustainably, Real Betis footballer Hector Bellerín how now launched a clothing brand of his own. ‘Why are footballers no longer dressing like sh*t?’, asked Culted Magazine in a recent article. It’s a good question, as footballers haven’t had a...
Berlin Fashion Week heightens its sustainability requirements
Following steps taken by Copenhagen Fashion Week, the event taking place in Berlin will require its designers to meet new environmentally conscious targets. In attempts to repair the fashion industry’s poor environmental reputation, numerous fashion weeks across Europe are heightening their sustainability requirements for brands and designers. Back in April, Copenhagen...
Dior comes under fire for labour conditions
A recent investigation into factories in Italy found the luxury brand guilty of exploiting contractors. Like most luxury fashion brands, Dior is renowned for their elegance and meticulous craftsmanship. The company has long prided themselves on the savoir faire required to make their products – particularly their handbags, widely considered Dior’s most...
Why are fast fashion brands scrapping free returns?
Pretty Little Thing is the latest fast fashion retailer to start charging customers who make returns. But is the decision down to concern for the planet, or profit? UK customers have been left disgruntled after popular online fashion retailer Pretty Little Thing (PLT) announced it was scrapping free returns. Consumers will now be charged £1.99 to return clothes, an amount that will be deducted from their refund. For a generation accustomed...
The UK is getting a new sustainable fashion show this September
A new fashion show is coming to England, showcasing a curated collection of the best pieces in pre-loved and vintage fashion. Aiming to promote circular fashion, it will also provide an opportunity for attendees to donate, swap, and mend their clothing. Pre-loved clothing is all the rage these days, with global consumers becoming increasingly aware of the unsustainable nature of the modern fashion industry. Alongside physical vintage shops, platforms like Depop,...
New report suggests Shein suppliers are still overworked
Despite promises to improve working conditions, Shein’s disregard for people and the planet ensures business keeps booming. Nowadays, the disdain for resource-hungry, cheap clothing companies would suggest brands like Shein and Temu are on the out. One Google search on fast fashion, however, will pull up mixed reports that suggest otherwise. Younger generations – the same demographic who have shown a growing dedication to the environment, wellness, and anti-capitalist...
Youthforia faces backlash over new ‘inclusive’ foundation shade
The makeup brand Youthforia has highlighted the importance of due diligence when it comes to inclusivity and representation. Inclusivity has become a paramount issue, particularly in the beauty industry. And as customers place more pressure on brands to practice as they preach, the margin for error has rightly decreased. Makeup enthusiasts, everyday customers, and industry watchdogs are quick to call out brands that miss the mark, especially when diversity, inclusivity, and representation...
