Opinion – beauty’s attempts at sustainability are misguided
So-called sustainable beauty products are everywhere. But with a new beauty line coming out almost every month, is less production the only way to achieve more in terms of true sustainability? It seems counterintuitive to say that the beauty industry is becoming more complex, especially when our understanding of which...
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Adidas launches new swim cap line for Black and afro hair
In collaboration with the British company Soul Cap, the global sportswear giant has introduced another inclusive product to its athletic wear collection. This time, it’s a swim cap designed to fit swimmers with long, voluminous, or Black and afro hair. Last year, Adidas launched a marketing campaign that showcased how...
Do we really need gender-specific skincare products?
For decades, skincare routines and other beauty regimes have been viewed as rituals carried out solely by women. But as the boundaries of gender become further blurred, gender-neutral skincare products are increasing in popularity. Was the concept of gender-specific skincare ever legit to begin with? Despite the fact that...
How is the beauty industry prioritising transparency online?
As the industry continues exploring digital spaces, community-centric platforms that allow the vetting of cosmetics and skincare products in real time are proving the most popular. It shouldn’t come as much of a surprise, but online consumer engagement has become a top priority for the beauty industry. Anyone who’s been paying...
How California’s plastic ban will challenge the beauty industry
The Golden State has announced a new bill that will ban the sale of single-use plastics by 2032. What does this mean for the hundreds of beauty brands that create and sell their products in California? Plastic is arguably the world’s most convenient synthetic material, but it has become an...
Stella McCartney wants to create a genuinely sustainable skincare market
As more brands adopt sustainable practices in favour of environmentally damaging ones, the beauty industry looks to be on the cusp of foregoing greenwashing, a tactic that continues to hinder progress in our fight against the climate crisis. This week, designer and sustainability champion Stella McCartney – who has,...
Opinion – we should approach compostable beauty with caution
With greenwashing tactics increasingly difficult to navigate, environmentally conscious consumers remain sceptical when faced with new sustainability buzzwords adopted by brands pushing cosmetics and skincare products. As the world becomes more environmentally conscious, so too do the companies eager to generate revenue in the age of hyperawareness. Though it isn’t necessarily a bad thing, in many circumstances this desire to keep consumers interested has amounted in a great deal of...
Are ‘reef safe’ sunscreen brands simply another example of greenwashing?
The term ‘reef safe’ is not regulated, meaning any sunscreen brand can include the phrase on its product labels. What does ‘reef safe’ mean and are these claims greenwashing? If you’ve been keeping up with skincare trends, SPF for your face and body are likely near the top on your holiday packing list this summer. The last few years have seen sunscreen promoted as the most important product in our daily...
Beauty takes a stand against anti-abortion laws
Over 60 brands have signed a joint statement in support of reproductive rights. Called ‘Don’t Ban Equality,’ the initiative seeks to show corporate solidarity with womxn’s health. Earlier this month, a Supreme Court document indicating the abolition of the Roe V Wade bill was leaked to the public. For almost fifty years, it has ensured that American womxn have had a right to abortion without government interference. The draft opinion, however, showed...
Is the concept of anti-ageing beauty dying out?
The beauty industry is oversaturated with products that claim to turn back the clock on our appearance, but is the rejection of growing older being replaced by new values? Scan the descriptions of pots and bottles shelved inside any beauty store and it’d be difficult to suppress the feeling that you have several new skin problems you didn’t know about priorly. The most pressing issue of all, according to various product...
