Could sustainability make a bigger impact at next year’s Fashion Week?
Although the fashion industry is not blind to the worsening climate crisis, only a handful of designers have shown serious commitment to utilising sustainable materials in their collections. From next year, things could look quite different. According to CFDA reports, New York Fashion Week emits around 48,000 metric tons of...
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The sustainability potential of Bella Hadid’s Coperni moment
Proving just how far fashion’s relationship with tech has come in recent years, a viral video of Bella Hadid being sprayed into a dress marks the next step in environmentally-friendly fabrics. For the last few weeks, as models have sauntered down runways in the fashion capitals of the world, online...
The resale market is fast fashion’s latest greenwashing ploy
We’ve a long way to go before the fashion industry can be deemed sustainable. Is the option to resell our fast fashion items back to retailers a step in the right direction or a novel way for business as usual to continue behind the scenes? Buying second-hand clothing has never...
The Love Island to fast-fashion influencer pipeline is far from over
This summer, the UK’s favourite reality dating programme clothed its stars in second-hand threads from eBay to promote circular fashion. But following their exit from the villa, contestants have already secured record-breaking deals with fast-fashion companies. Love Island season presents the opportunity to witness good-looking people argue, neck each other,...
Patagonia’s founder gives company away ‘to planet Earth’
Yvon Chouinard is transferring ownership of Patagonia – valued at $3bn – to a specially-designed trust and non-profit organisation that will help fight the climate crisis. ‘Hey, friends, we just gave our company to planet Earth,’ tweeted Patagonia last night. ‘OK, it’s more nuanced than that, but we’re closed today to...
This no-waste body wash comes in dissolvable packaging
The beauty industry is a top contributor to plastic production and water waste. Helping us get closer to fully sustainable self-care is PLUS, a brand that delivers its products in fully biodegradable, waterless pouches. Unless you tend to use bars of soap or have already started buying solid shampoo, half...
Why Lululemon has anti-coal campaigners fired up
Environmental activists have called out the multibillion-dollar clothing company Lululemon over concerns that the pollution churned out by its production practices is inconsistent with its ethical branding. One of the largest, fastest growing, and most profitable fitness apparel brands in the world has come under fire for continuing to rely on coal as a source of energy despite claims it’s committed to acting against the climate crisis. Lululemon – whose motto...
Barbie launches its first doll with hearing aids
A huge step forward in disability representation, Mattel’s latest collection is a notable effort to celebrate a much broader view of beauty. In 2019, Mattel unveiled a range of gender-neutral dolls to reflect changing social landscapes as the world continues to celebrate the positive impact of inclusivity. A year later, in an effort to further appeal to a wider range of consumers and push for more diversity in the industry, the...
Spain launches ‘all bodies are beach bodies’ campaign
Launched by the Spanish government’s equality ministry, the campaign slogan reads ‘the summer is ours too’ and features women of varied sizes and skin tones sitting seaside. The body positivity movement has exploded on social media over the last decade, influencing millions and reshaping decisions made in major fashion shows and in marketing campaigns around the globe. First picking up traction in 2012, the goal is to promote the acceptance of...
Are white celebrities ‘retiring’ a Black aesthetic?
A recent article by ‘Dazed’ suggests famous white women, most notably the Kardashians, have abandoned the Black aesthetic they’ve appropriated for the past few decades. But can racial and cultural identity be reduced to a ‘look’? And does the white monopoly over global beauty standards show any signs of waning? Side-by-side comparisons of Khloe Kardashian have been making the rounds online, pointing out the sudden disappearance of her infamously large...
