The paradox of vintage fashion hauls

The paradox of vintage fashion hauls

Gen Z may have an affinity for second-hand clothing, but that won’t change their longstanding love of overconsumption. When I was growing up in rural England, second-hand shopping meant reluctantly traipsing around a charity shop with my mum and hoping nobody from school spotted me. The clothes smelt like damp...

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The niche supermarket is the new mecca of luxury

The niche supermarket is the new mecca of luxury

Gen Z are redefining everyday spaces as indulgent outposts amidst a rising cost of living.  From bespoke suprettes and deli’s, to viral institutions like Erewhon and Daylesford, walking into a supermarket these days feels more like entering a wellness spa. Influencers sip $18 smoothies next to yoga instructors perusing adaptogenic mushrooms, while tote bags branded with minimalist serif fonts signal allegiance to the church of curated wellness. This is not just...

By Brighton, UK
Biohacking has emerged as a prominent Gen Z wellness trend

Biohacking has emerged as a prominent Gen Z wellness trend

What lengths are young people going to in pursuit of a healthier life?  The pursuit of wellness used to come in the form of a yoga class, a green smoothie, and maybe even a juice cleanse if you were feeling particularly radical. But for Gen Z, whose health anxieties are born from a perfect storm of pandemic trauma, climate dread, and relentless digital overstimulation, wellness has escalated into something...

By Brighton, UK
Are β€˜divine feminine influencers’ actually anti-feminist?

Are β€˜divine feminine influencers’ actually anti-feminist?

Social media loves a good portion of cosplay. First, it was 50s family values, and now we are back in ancient times.  Do you remember tradwives? The familiar soft voices and long dresses are back. This time, though, the kitchen has been swapped by nature, adhering to mostly Western influencers' reinterpretation of spirituality to empower women. They're easy to spot if you still haven't met divine feminine influencers. Just type words...

By Milan, Italy
Why are we still so hung up on feminine muscles?

Why are we still so hung up on feminine muscles?

Women are building strength for themselves, but a culture still rooted in fear of female power isn’t ready to let go of patriarchal body ideals.  The female body has long been asked to shrink. That demand was both physical and philosophical. As a culture we’ve prized quietness and smallness in women, with the latter becoming somewhat of a shorthand for virtue – i.e, the less space you occupied, the more...

By Brighton, UK