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What is a ‘swag gap?’

What is a ‘swag gap?’

TikTok’s latest colloquial term ‘swag gap’ refers to couples or partners who have an obvious difference in aesthetic and style choices. Could you be part of a ‘swag gap’ couple? TikTok has graced us with another new slang term, this time focusing on couples and their outfit choices. Yes,...

What does Vogue’s new editorial lead mean for the brand?

What does Vogue’s new editorial lead mean for the brand?

Chloe Malle has been named editorial lead of American Vogue. The self-confessed ‘nepo baby’ marks a new chapter for a former fashion mecca that seems to have lost its way.  Anna Wintour stepped back from American Vogue in July of this year, signalling a seismic shift for the editorial powerhouse amidst growing criticism around its political stance and commercial priorities. Wintour had been at the helm for 37 years, and her...

By Brighton, UK
The internet wants to convince you that you’re unwell

The internet wants to convince you that you’re unwell

Thanks to health conscious Gen Z and their elder Millennial comrades, the wellness industry is booming like never before. But could this obsessive fixation on optimizing our health be making us sick in the long run? I recently came across a video by an fitness creator that left me pretty perplexed, to say the least. The creator was a few weeks into following a new diet as part of her...

By London, UK
Rare Beauty and the importance of accessible packaging

Rare Beauty and the importance of accessible packaging

The makeup brand has launched a new fragrance with disabled consumers in mind. It raises important questions around a lack of inclusivity in one of the world’s most popular industries.  Selena Gomez has done a lot of things. She’s been a successful actor, then pop star, and now beauty mogul – launching the brand Rare Beauty to critical and commercial success in 2019. Unlike most celebrity makeup brands, Rare Beauty isn’t...

By Brighton, UK
Is it possible to detach from your phone?

Is it possible to detach from your phone?

The growing dependency on tech is driving us apart. But there are ways to prevent being swallowed by your phone.  ‘84% of Americans say they are online either several times a day or ‘almost constantly,’ writes Christina Caron. I must amidst I didn’t even bat an eyelid at that statistic – which says it all, really. I’ve used 2025 as a sort of ‘health kick’ year. Newly single and determined to...

By Brighton, UK