The niche supermarket is the new mecca of luxury
Gen Z are redefining everyday spaces as indulgent outposts amidst a rising cost of living. From bespoke suprettes and deli’s, to viral institutions like Erewhon and Daylesford, walking into a supermarket these days feels more like entering a wellness spa. Influencers sip $18 smoothies next to yoga instructors perusing adaptogenic mushrooms,...
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Biohacking has emerged as a prominent Gen Z wellness trend
What lengths are young people going to in pursuit of a healthier life? The pursuit of wellness used to come in the form of a yoga class, a green smoothie, and maybe even a juice cleanse if you were feeling particularly radical. But for Gen Z, whose health anxieties are...
Are ‘divine feminine influencers’ actually anti-feminist?
Social media loves a good portion of cosplay. First, it was 50s family values, and now we are back in ancient times. Do you remember tradwives? The familiar soft voices and long dresses are back. This time, though, the kitchen has been swapped by nature, adhering to mostly Western influencers'...
Why are we still so hung up on feminine muscles?
Women are building strength for themselves, but a culture still rooted in fear of female power isn’t ready to let go of patriarchal body ideals. The female body has long been asked to shrink. That demand was both physical and philosophical. As a culture we’ve prized quietness and smallness in...
Is obsessing over protein-rich diets taking the joy out of eating?
With a utilitarian focus on what food can do for us rather than how it tastes, coupled with a growing aversion to the humble doggy bag, have we forgotten what it means to appreciate the things that contribute to our wellbeing and keep us alive? A stroll through the aisles...
Are synthetic hairstyles putting women’s lives at risk?
Reports have found that synthetic fibres contain dangerous and carcinogenic chemicals. A Consumer Reports study has found that the ingredients used in synthetic hair across a range of popular brands – including Magic Fingers, Sensationnel and Shake-N-Go, have the potential to cause cancer. Braids have been the site of care and resistance...
Adidas enjoys boost in profits thanks to retro craze
German sportswear company Adidas took home $692 million USD in the first quarter of this year, beating original predictions. It is largely due to strong demand for its ‘classic’ shoe range. Adidas surpasses expectations with its first quarterly financial report, jumping up in profits by 82%. The company earned a net profit of $692 million USD. This number is better than initial predictions, which pitched a profit of $546 million...
The internet wants to convince you that you’re unwell
Thanks to health conscious Gen Z and their elder Millennial comrades, the wellness industry is booming like never before. But could this obsessive fixation on optimizing our health be making us sick in the long run? I recently came across a video by an fitness creator that left me pretty perplexed, to say the least. The creator was a few weeks into following a new diet as part of her...
Why Jemima Kirke’s life advice still rings true
The actor is known for dishing up words of wisdom on her Instagram stories. But one pithy piece of advice is resonating with young women the world over. ‘I think you guys might be thinking about yourselves too much.’ It’s a simple answer to the simple question of confidence – or rather a lack thereof. No matter how straightforward this quandary may seem, it remains a bugbear for young people,...
H&M slammed for its plan to use ‘AI twins’ of models
Last week, fashion giant H&M announced plans to create ‘AI twins’ for 30 of its models with the aim of using them in future marketing campaigns. Creative unions aren’t happy, raising concerns about the career stability of human models. The increased use and enhanced capabilities of Artificial Intelligence have touched almost every global industry, and the fashion world is no exemption. Major fashion brands are experimenting with AI to ‘amplify...
