The 2025 trends are here
Pinterest Predicts comes around for another year Welcome to the latest edition of The Gen Zer. This week we discuss the trends in travel, fashion and everything else that we might be seeing in 2025. We also discuss digital cameras, crypto and the joy of second-hand gifts. Read on for more! For...
Current in The Gen Zer
Gen Z are nostalgic
it’s a nostalgia time of year Welcome to the latest edition of The Gen Zer. This week we discuss nostalgia and why Gen Z are down bad with it — particularly as the holidays approach. We also look at the four-day working week, board game clubs and more. Read on! You would...
Is dating forever transformed?
Bumble seems to think so Welcome to the latest edition of The Gen Zer. This week, we’re diving into the notable ways in which social media has changed young people’s approach to relationships and what the apps are doing to adapt. We also take a look at Gen Z’s dangerous quest...
It really is that damn phone
the thing that shaped Gen Z the most Welcome to the latest edition of The Gen Zer. This week we’re taking a deep dive into how phone use has affected young people and what we should be doing about it now. Read on below . . . Over the past few months...
Gen Z’s winter arc
tis the season for... wellness? Welcome to the latest edition of The Gen Zer. This week, we look into a new winter trend focusing on wellness and self-improvement. We also take a look at the latest Gen Z news from around the web this week, from media bros to what we...
Everything is a membership now
cool clubs and malty memberships Welcome to the latest edition of The Gen Zer. This week, we take a look at Tom Holland’s new NoLo beer brand and discuss why every brand seems to have a membership programme at the moment. We also discuss trouble at some American universities, disturbing insights...
Does Gen Z smell better?
Gen Z are changing the fragrance industry Welcome to the latest edition of The Gen Zer. This week we discuss how Gen Z are changing the fragrance industry. (Smells like teen spirit, anyone?) We also take a look at how bars are trying to entice Gen Z out, a few things Zers have been rediscovering, and why young people feel so guilty about leaving their desks. Does Gen Z smell better? I’m (mostly)...
Gen Z loves a podcast
behind the podcast craze. Welcome to the latest edition of The Gen Zer. This week we dive into Gen Z’s love for a good podcast. We also cover health advice on TikTok, an unlikely Gen Z hero, and more . . . If you haven’t been hiding under a rock for the past week, then you’ve probably seen that Vice President Kamala Harris went on Alex Cooper’s Call Her Daddy podcast. The two talked...
Why is everything a vibe trend now?
it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition of The Gen Zer. This week we take a look at the “vibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs up emoji, and the Gen Zers using tech to keep tabs on their parents. Read on for more . ....
Dopamine Autumn
What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to ‘dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently wrote a piece on the ‘dopamine fasting’ trend and whether there’s any evidence backing it up. In short,...
