Navigating the surprising religious boom of Gen Zers
Although the evidence is circumstantial and incomplete, many outlets have reported a rise in religious association from Gen Zers, especially young men. What’s causing the numbers to rise in both the UK and US and what could this mean for the future? For the last several decades, religious association and...
Current in The Gen Zer
Are Gen Z really that bad with money?
Many publications and experts seem to obsess over Gen Z spending habits, often claiming that young people are more interested in Netflix and Starbucks than they are housing deposits. Is it all just heated conjecture, or is there some truth to these allegations of financial incompetence? Financial struggle is a...
The Gen Z lawyers and students reforming big law firms
The rigid and overtly traditional business of law is subtly being reshaped by Gen Z lawyers and law students. Billable hours and a culture of overworking are ebbing away in many organisations, as work-life balance and an emphasis on personability come into play. The business of law is serious for...
Is the spirit of youth lost on Gen Z?
whatever happened to 'young, wild, and free'? I awoke to the sound of blaring fire alarms, a home invasion, and a construction crew digging up the pavement outside. Wiping sleep from my eyes, it turned out that the fire alarm was my bedside clock, the invasion was my roommate banging on...
Gen Z and the rise of ‘bed rotting’ escapism
More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit...
How fluid marketing is changing Gen Z music habits
If you’re an avid Charlie XCX fan, you might have noticed the 'Brat' cover is ‘rotting’ slowly from the bottom on Spotify. It’s not a technical glitch, but rather a marketing strategy that alters the way Gen Z understand the concept of an album. Charlie XCX’s marketing team has changed...
Are Gen Z really that badly behaved at live concerts?
From throwing phones to simply not paying attention, Gen Z are seemingly the worst behaved concert goers compared to any other age group. What gives? Summer is just around the corner, which means festival season is soon to kick off. Expect pricey concert tickets, camping in a soggy field somewhere, and plenty of booze to boot. As we’ve previously explored, Gen Z are still showing up and attending live...
Gen Z is hitting the gym to regain some semblance of control
Whether it’s running clubs, gym memberships, or simply going outside for a walk, Gen Z are flocking to regular exercise regimes and healthy dieting. This pivot away from excess and booze could be a yearning for control and personal achievement in a world reluctant to provide opportunities for either. Do you go the gym every week? Are you part of the fitness movement sweeping Gen Z? If you’re a younger reader,...
How do Gen Z really feel about the unstoppable rise of AI?
AI is now everywhere, with ChatGPT boasting over 800 million weekly active users. It is disrupting our creative processes, speeding up productivity and causing controversy the world over. Given that young people are set to inherit this changing work environment, how do they feel about it all? No matter who you ask, everyone has an opinion on AI. When automated, prompt-based content generators initially launched, they were mostly gimmicky and...
Gen Z is done with legacy media
Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so. Blissful ignorance or doomscroll-induced anxiety? Pick your poison. Given how bleak a daily peruse through mainstream news has become, it genuinely feels like these...
