When do marketing campaigns cross a line?
Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young people’s eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month,...
Current in The Gen Zer
What do Gen Z really think about the UK?
New research by The Times has found that Gen Z has remarkably different opinions on the UK than Millennials did twenty years ago. What’s causing the change and why? If you live in the UK, what are the first words that come to mind when I ask you to describe...
Gen Z has a love affair with digital nomadism
Welcome to the latest edition of The Gen Zer. This week’s newsletter delves into Gen Z's relatively newfound obsession with digital nomadism and quitting traditional corporate pathways. I’d be lying if I said I don’t fantasise about quitting my corporate job at least once a day. It’s February. It’s cold. It’s...
Why are Gen Z favouring dictatorships?
Welcome to the latest edition of The Gen Zer. This week, we look at the concerning approval of authoritarianism amongst young people and what it might mean for our future political spectrum. Plus, we dive into ‘micro-retirement,’ the power of language, and why Gen Z are all about spirituality. A...
Gen Z and the age of experiential marketing
Welcome to the latest edition of The Gen Zer. This week, we take a look at how brands are creating unique experiences to appeal to younger demographics. Plus, TikTok hosts a Trump inauguration party for influencers and new studies suggest Gen Z are burnt out at work. As any digital content manager...
A new generation is here
Welcome to the latest edition of The Gen Zer. This week’s newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of ‘neijuan,’ and Gen Z’s surprising changing attitudes to work. Last week, the...
Gen Z in 2024
looking back & looking ahead Happy new year from all of us at Thred Media! As my colleague Jessica Byrne recently mentioned in our sister publication the common thred, 2024 was the year we began our Substack journey — and what a great ride it’s been. For our first post...
The 2025 trends are here
Pinterest Predicts comes around for another year Welcome to the latest edition of The Gen Zer. This week we discuss the trends in travel, fashion and everything else that we might be seeing in 2025. We also discuss digital cameras, crypto and the joy of second-hand gifts. Read on for more! For the second year running, Pinterest has given us a glimpse of what trends we can expect in the coming year....
Gen Z are nostalgic
it’s a nostalgia time of year Welcome to the latest edition of The Gen Zer. This week we discuss nostalgia and why Gen Z are down bad with it — particularly as the holidays approach. We also look at the four-day working week, board game clubs and more. Read on! You would think that the younger generations look to the future, whilst the older ones look to the past. Nostalgia, you might...
Is dating forever transformed?
Bumble seems to think so Welcome to the latest edition of The Gen Zer. This week, we’re diving into the notable ways in which social media has changed young people’s approach to relationships and what the apps are doing to adapt. We also take a look at Gen Z’s dangerous quest for gains, holiday spending habits, and more… It may well be cuffing season, but single Gen Zers aren’t fussed about finding...
