Gen Z and the masterful art of ‘taskmasking’
Welcome to the latest edition of The Gen Zer. This week, we’re looking at the apparent rise of ‘taskmasking’ in the work place and its ramifications for the hybrid office lifestyle. Plus, young people are using AI in schools to help them with coursework and the nuances of the...
Current in The Gen Zer
Gen Z still love music… despite everything
even if it costs an arm and a leg Well…it’s finally happened. The Glastonbury Festival lineup has (mostly) been announced this week, with The 1975, Neil Young and Olivia Rodrigo headlining across three days. Other big names are set to attend including Charli XCX, Doechii, Jorja Smith, Loyle Carner, Denzel...
Gen Z loves lowercase type
and it's causing a fiery debate Welcome to the latest edition of The Gen Zer. This week, we discuss the rising use of lowercase type in professional and educational settings. We also take a look at location tracking, run clubs, gun violence, and more . . . Growing up, my friends and...
When do marketing campaigns cross a line?
Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young people’s eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month,...
What do Gen Z really think about the UK?
New research by The Times has found that Gen Z has remarkably different opinions on the UK than Millennials did twenty years ago. What’s causing the change and why? If you live in the UK, what are the first words that come to mind when I ask you to describe...
Gen Z has a love affair with digital nomadism
Welcome to the latest edition of The Gen Zer. This week’s newsletter delves into Gen Z's relatively newfound obsession with digital nomadism and quitting traditional corporate pathways. I’d be lying if I said I don’t fantasise about quitting my corporate job at least once a day. It’s February. It’s cold. It’s...
Why are Gen Z favouring dictatorships?
Welcome to the latest edition of The Gen Zer. This week, we look at the concerning approval of authoritarianism amongst young people and what it might mean for our future political spectrum. Plus, we dive into ‘micro-retirement,’ the power of language, and why Gen Z are all about spirituality. A new study by polling company Craft has recently found that half of all Gen Zers want Britain to be ruled...
Gen Z and the age of experiential marketing
Welcome to the latest edition of The Gen Zer. This week, we take a look at how brands are creating unique experiences to appeal to younger demographics. Plus, TikTok hosts a Trump inauguration party for influencers and new studies suggest Gen Z are burnt out at work. As any digital content manager is likely to tell you, successfully marketing your products to Gen Z can be an uphill battle. Thanks to the rise...
A new generation is here
Welcome to the latest edition of The Gen Zer. This week’s newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of ‘neijuan,’ and Gen Z’s surprising changing attitudes to work. Last week, the very first Gen Beta opened their eyes — at least, according to some estimations. There’s no centralised body that decides...
Gen Z in 2024
looking back & looking ahead Happy new year from all of us at Thred Media! As my colleague Jessica Byrne recently mentioned in our sister publication the common thred, 2024 was the year we began our Substack journey — and what a great ride it’s been. For our first post...
