Why dynamic pricing is a constant Gen Z headache
a pint costs how much? When it comes to personal finances, data shows that Gen Z are worried about their future and trying to save wherever they can. It doesn’t help, then, that companies are increasingly using dynamic pricing to muddy what’s affordable and what isn’t. Anyone who’s purchased concert tickets...
Current in The Gen Zer
Gen Z are suspicious of relationship age gaps. Why are we surprised?
From Jay Z to Spider-Man, age gaps between couples have always been prevalent amongst the celebrity elite. Gen Z deem them far less socially acceptable than previous generations, and for good reason. The rest of the world needs to catch up. When we mention age gaps in relationships, what comes...
Were we wrong about Marty Supreme?
A few months ago, we heralded A24 for its viral, Gen Z-focused marketing. Now, only two months later, Timothee Chalamet has fallen out of public favour, and Marty Supreme has lost nearly every award at all major shows, including the Oscars. What happened? Well, the Oscars came and went…and Marty...
Gen Z men have regressive views on gender roles…but why?
New survey data has found that almost one-third of Gen Z men believe a wife should ‘always obey her husband,’ among other traditional gender norms. Why are young men seemingly so regressive when it comes to equality? Are Gen Z men’s opinions on gender roles and women’s rights regressing? New data...
How McDonald’s marketing misfired
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski,...
Why brands are struggling to keep Gen Z spending
Economic uncertainty and permanent stress have young people reluctant to fork out cash on purchases they don’t need, at least according to the latest research. What’s causing this hesitation to spend? Are brands and marketers facing a potential crisis in 2026? New research by The Robin Report has described Gen...
Selling love to Gen Z in the ‘sex recession’ era
Sexual activity across generations is on the decline for the first time in modern history. As Gen Z avoid intimacy and love, how do marketers sell romance in an era that seems keen to do anything but? Love. Dating. Swiping. Apps. Anxiety. Does any of that sound familiar? For many Gen Zers, the yearning for connection and love is apparently on the decline. A survey last year by a prominent...
Living offline has become Gen Z’s quiet luxury
Tech companies and AI slop have taken over the internet. As social media becomes increasingly homogenised, invasive, and polarising, there is now status in actively choosing to avoid the digital world entirely and rejecting the pursuit of a personal brand. Zuckerbergs of the world, beware: offline living is on the rise with Gen Z. Young people are increasingly turning off their phones, keeping their screens dark, and seeking out internet-free spaces...
Gen Z are turning thirty…do they look it?
As the eldest Gen Zers start turning 30, many have pointed out that they seem to look a lot younger than their parents did at the same age. Is it a real phenomena, or just a symptom of our youth-obsessed social media era? Are Gen Z ageing slower than their parents did? If you’ve been on TikTok or Instagram the past few weeks, you may have noticed growing discussion around turning...
The rise of #RichTok, Gen Z’s latest escape
A specific brand of TikTok luxury is doing the rounds online, known as #RichTok. Wealthy creators are unashamedly flexing their expensive lifestyles for millions of followers, showing off homes, jets, meals and branded clothing. Unsurprisingly, Gen Z are using this content as a way to escape, though not everyone is pleased. Ever heard of #RichTok? If you’re an older Gen Zer or millennial, we wouldn’t blame you if you hadn’t....
