Gen Z and the age of experiential marketing
Welcome to the latest edition ofΒ The Gen Zer.Β This week, we take a look at how brands are creating unique experiences to appeal to younger demographics. Plus, TikTok hosts a Trump inauguration party for influencers and new studies suggest Gen Z are burnt out at work. As any digital content manager...
Current in The Gen Zer
A new generation is here
Welcome to the latest edition ofΒ The Gen Zer. This weekβs newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of βneijuan,β and Gen Zβs surprising changing attitudes to work. Last week, the...
Gen Z in 2024
looking back & looking ahead Happy new year from all of us atΒ Thred Media! As my colleague Jessica Byrne recently mentioned in our sister publicationΒ the common thred, 2024...
The 2025 trends are here
Pinterest Predicts comes around for another year Welcome to the latest edition ofΒ The Gen Zer. This week we discuss the trends in travel, fashion and everything else that we might be seeing in 2025. We also discuss digital cameras, crypto and the joy of second-hand gifts. Read on for more! For...
Gen Z are nostalgic
itβs a nostalgia time of year Welcome to the latest edition ofΒ The Gen Zer. This week we discuss nostalgia and why Gen Z are down bad with it β particularly as the holidays approach. We also look at the four-day working week, board game clubs and more. Read on! You would...
Is dating forever transformed?
Bumble seems to think so Welcome to the latest edition ofΒ The Gen Zer. This week, weβre diving into the notable ways in which social media has changed young peopleβs approach to relationships and what the apps are doing to adapt. We also take a look at Gen Zβs dangerous quest...
It really is that damn phone
the thing that shaped Gen Z the most
Welcome to the latest edition ofΒ The Gen Zer. This week weβre taking a deep dive into how phone use has affected young people and what we should be doing about it now. Read on below . . .
Over the past few months there has been an explosion of articles on how phones are affecting young people, spurred in part by
Gen Z’s winter arc
tis the season for... wellness? Welcome to the latest edition ofΒ The Gen Zer. This week, we look into a new winter trend focusing on wellness and self-improvement. We also take a look at the latest Gen Z news from around the web this week, from media bros to what we want for Christmas. Itβs a little less than two months until January 1st. Most of us probably havenβt begun thinking about...
Everything is a membership now
cool clubs and malty memberships Welcome to the latest edition ofΒ The Gen Zer. This week, we take a look at Tom Hollandβs new NoLo beer brand and discuss why every brand seems to have a membership programme at the moment. We also discuss trouble at some American universities, disturbing insights from a court case against TikTok, and more . . . I wouldnβt be surprised if youβve already seen the news...
Does Gen Z smell better?
Gen Z are changing the fragrance industry Welcome to the latest edition ofΒ The Gen Zer. This week we discuss how Gen Z are changing the fragrance industry. (Smells like teen spirit, anyone?) We also take a look at how bars are trying to entice Gen Z out, a few things Zers have been rediscovering, and why young people feel so guilty about leaving their desks. Does Gen Z smell better? Iβm (mostly)...
