Current in The Gen Zer

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What do Gen Z really think about the UK?

What do Gen Z really think about the UK?

New research by The Times has found that Gen Z has remarkably different opinions on the UK than Millennials did twenty years ago. What’s causing the change and why? If you live in the UK, what are the first words that come to mind when I ask you to describe our island? Grey, monotonous, dreary…any of that feel familiar? While I can probably bank on most people agreeing on those...

By Bristol, UK
Gen Z has a love affair with digital nomadism

Gen Z has a love affair with digital nomadism

Welcome to the latest edition of The Gen Zer. This week’s newsletter delves into Gen Z's relatively newfound obsession with digital nomadism and quitting traditional corporate pathways. I’d be lying if I said I don’t fantasise about quitting my corporate job at least once a day. It’s February. It’s cold. It’s wet. It’s dark. None of these details amount to a pleasant morning commute.  And as my face presses into the...

By Brighton, UK
Gen Z and the age of experiential marketing

Gen Z and the age of experiential marketing

Welcome to the latest edition of The Gen Zer. This week, we take a look at how brands are creating unique experiences to appeal to younger demographics. Plus, TikTok hosts a Trump inauguration party for influencers and new studies suggest Gen Z are burnt out at work. As any digital content manager is likely to tell you, successfully marketing your products to Gen Z can be an uphill battle. Thanks to the rise...

By Bristol, UK