Current in The Gen Zer

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Is the spirit of youth lost on Gen Z?

Is the spirit of youth lost on Gen Z?

whatever happened to 'young, wild, and free'? I awoke to the sound of blaring fire alarms, a home invasion, and a construction crew digging up the pavement outside. Wiping sleep from my eyes, it turned out that the fire alarm was my bedside clock, the invasion was my roommate banging on my door to check for signs of life, and the pounding I heard was actually coming from inside my head. The...

By London, UK
Gen Z and the rise of ‘bed rotting’ escapism

Gen Z and the rise of ‘bed rotting’ escapism

More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit that many of us are guilty of indulging in every now and then. Gaining mainstream traction in late 2023, ‘bed...

By Bristol, UK
How fluid marketing is changing Gen Z music habits

How fluid marketing is changing Gen Z music habits

If you’re an avid Charlie XCX fan, you might have noticed the 'Brat' cover is ‘rotting’ slowly from the bottom on Spotify. It’s not a technical glitch, but rather a marketing strategy that alters the way Gen Z understand the concept of an album. Charlie XCX’s marketing team has changed the iconic green cover art of her ‘Brat’ album on all streaming services. Where once it was a simple colour...

By Bristol, UK
Are Gen Z really that badly behaved at live concerts?

Are Gen Z really that badly behaved at live concerts?

From throwing phones to simply not paying attention, Gen Z are seemingly the worst behaved concert goers compared to any other age group. What gives? Summer is just around the corner, which means festival season is soon to kick off. Expect pricey concert tickets, camping in a soggy field somewhere, and plenty of booze to boot. As we’ve previously explored, Gen Z are still showing up and attending live...