Spending this festive season: a Gen Z dilemma
The increasing cost of living and diminishing budgets mean that Gen Z are reluctant to spend big over Christmas. They’re redirecting their cash toward experiences rather than products - what might that mean for marketers? It’s the season to be jolly…and spend a lot. Everyone knows that Christmas is a time...
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the big perfume debate + pregnant robots?
in the words of nene leakes: it's getting weird Hey chat! 💬 You already know what time it is :) hope you’re feeling fresh and well this week, and that you’re staying warm with temperatures dropping suddenly all over the place! ❄️ This week we’ve got several interesting stories for you, two...
Staying single and liking it…no, seriously
Research suggests that those under the age of 35 are staying single and avoiding relationships. What could this spell for the future, and how might this impact Gen Z? Are you single? A Gen Zer? Perhaps…dare I ask, both? Research suggests that young people are increasingly less likely to settle down...
why we can’t stop saying ‘honestly’ + another celebrity beauty brand???
another line of products you can live without have entered the villa What’s gooooood, family? Just like that, it’s time for another Tuesday newsletter. This week’s edition kicks off with a bit of culture (how the internet has changed how we speak and the Malala vs. Greta Thunberg stan debate) before delving...
Are traditional broadcasters doing enough to attract Gen Z?
The manager of the Sidemen on YouTube has warned that the BBC faces irrelevance with younger viewers unless it shifts drastically toward online creators. Are other traditional television broadcasters also under threat? Jordan Schwarzenberger, manager of the extremely popular YouTubers ‘The Sidemen,’ has warned the BBC that it risks...
Grokipedia is a flop-ipedia + Lily Allen sets music’s new tea-spilling standard
DRAG HIM!!!!! Boys and girls, it’s good to see you here! There’s something so nice about newsletter day rolling around again. Perhaps it’s because I really lock in to discover stories I hope our lovely readers will find interesting, or perhaps it’s because summarising them in a way that offers an...
Why are Gen Z unsure about having children?
Studies show that Gen Z are becoming increasingly uncertain about having kids, citing climate change and economic uncertainty as key factors in their decisions. Should we be worried? Are you a family person? Research over the last few years suggests that Gen Z and those under 50 are becoming increasingly unsure about having children. Studies by Pew Research have found that a growing percentage of young folks are turning their backs...
gen z is done with explicit media + why chatGPT should not be your therapist
(AI is also not your friend) Helloooo everyone and welcome back to another newsletter! Spooky season is upon us, so let’s savour it well before the inevitable wave of the holiday decor is thrust upon us at the strike of midnight on November 1st. I’ve already seen quite a few creative Halloween costumes online (my fave being Louvre robbers in plastic diamond tiaras and fake gold chains), but if you have...
Examining Gen Z’s nostalgic love of disposable cameras
Disposable camera sales are on the rise, following the decade-long resurgence of vinyl records. What’s causing young people to turn back to older technology? Is it novelty, nostalgia, fun, or all three? According to photography company Kodak, the sale of digital and disposable cameras has doubled over the past five years, with Gen Z leading the charge. Market experts and analysts chalk the enthusiasm up to a surging desire to be...
gen z’s global anti-government revolution + why men are seeking partners with ‘a touch of the tism’
it's all happening thanks to the internet Hello hello, and welcome back to another newsletter :) It seems the weeks are just flying by lately, so I hope you’re as happy to hear from me as I am to be writing once again! In this week’s edition, we’re showcasing some of the latest and greatest news in culture, fashion, economics, and more. To give you a sneak peek: young people are toppling...
