the mind-bending power of fiction + drake’s defamation denied
they not like us, your honour Hey hey hey! Howβs everyone doing? Itβs Tuesday and you know what that meansβ¦ itβs time for another round of our newsletter β¨ Weβve got news in culture, tech, health + wellness, as well as a bit of important news to keep you up to date...
Current in Newsletters
Are Gen Z social media apps sustainable long-term?
US social media startup βLocketβ is launching a new feature called βRollcallβ that allows users to post photo dumps for up to seven days. The update is indicative of a wider Gen Z trend toward private social media feeds, but actually providing an economically-sustainable space to do this is...
How are Gen Z changing the way we socialise?
New research by Hinge, in partnership with FOOD and ON ROAD, has found that most young people prioritise one-on-one connection over everything else, suggesting that close friendships are an important part of combatting Gen Z loneliness. Anyone whoβs spent time in the advertising industry knows that marketers are forever yearning...
watch your swag gap + bad bunny clap backs
plus greta thunberg's big boss moment Welcome back to another edition of our newsletter! Weβve officially entered spooky season, which is (in my humble opinion) one of the greatest times of year. π»π Eat as many candies and chocolates as you want, just donβt forget to brush ya teeth afterward or...
Analysing the Gen Z European travel boom
New research indicates that Europeβs travel boom is being spurred on by Gen Z spending, with young people most likely to splash their cash and take regular trips abroad. Is tourism immune to the cost of living crisis?Β New studies show that Europe is experiencing a travel boom, and Gen...
What’s causing the rise in Gen Z ‘job hugging?’
Recent studies suggest that Gen Z are now more likely to stick out a job and prioritise security, rather than job hop in the pursuit of fresh experiences and new skills. Whatβs causing this shift?Β Every month, researchers coin a new term to describe career trends among young people. Whether itβs...
trump’s mission to destroy late-night TV + why students are ditching laptops
Hey hey hey! π Welcome back to another newsletter fromΒ the common thred. Hope youβre all hanging in there this week, because weβve got aΒ chonkyΒ selection of stories on the agenda ahead. Weβll be discussing Trumpβs war on late night TV, why science has never really been objective, unprecedented calls for a global AI laws, the students ditching their laptops, the incoming launch of NikeSKIMS, a looming two-state solution for Israel-Palestine, and more. Let...
Gen Z are getting stingy with their data
Gen Zers are making incremental life changes to ensure less private online data is handed out willy-nilly. It seems we take a βsoftβ approach to rejecting everything now, and this is no different. Itβs far from a generation-wide movement, but there are several big indicators that young people are getting fed up of Big Tech stalking our every movement. A few simple life changes, akin to kicking fresh dirt over...
a dress sewn around the world + new and dangerous kinds of fame
it's crazy out there! Well, hello there π What a week itβs been since we last spoke! Itβs sort of hard not to feel like the world and all its inhabitants are ripping themselves apart, huh? One thing about them tables, thoughβ¦ they always turn. That means some good stuffΒ mustΒ be on the horizon very soon. That said, Iβve included some positive, interesting, developing stories in this edition of the newsletter, as itβs...
Gen Z is all about the National Trust in 2025
Why is Gen Zβs love of the National Trust everywhere in the media? It actually makes a lot of sense. As Gen Z largely veers away from nights on the lash, why are flapjacks in a tupperware box fast becoming the alternative to jagerbombs? The cohort is spending weekends, and I can vouch for this anecdotally, wandering around rose gardens and 17th-century kitchens. Itβs not ironic, either. Theyβve just recently stumbled...
