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Gen Z loves lowercase type

Gen Z loves lowercase type

and it's causing a fiery debate Welcome to the latest edition of The Gen Zer. This week, we discuss the rising use of lowercase type in professional and educational settings. We also take a look at location tracking, run clubs, gun violence, and more . . . Growing up, my friends and...

wellness festivals + the cost of being single

wellness festivals + the cost of being single

and it's not a solo takeaway on v-day Oooooh, hello everybody. Today’s newsletter is a juicy one! Before we dive in, I’d like to begin with a little disclaimer. While curating the newsletter this year, it’s been impossible to ignore that Elon Musk and Trump have dominated the front pages of pretty much every print and digital publication out there. And while it’s certainly important to pay attention to all the...

By London, UK
‘just enough’ is the perfect amount

‘just enough’ is the perfect amount

the swedes are onto something Too much of anything is too much. Yes, even the good stuff. Coffee is delicious, but too consuming many cups will leave you anxious over nothing. Chipping away at personal projects on a daily basis can be rewarding, but overdo it and you could fall victim to burnout. A glass of wine may ease your nerves at a networking event, but one too many will see...

By London, UK
When do marketing campaigns cross a line?

When do marketing campaigns cross a line?

Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young people’s eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month, IKEA Canada launched a bizarre new marketing campaign that surprised customers with a DM message late at night. The text...

By London, UK
dressing up + talking to strangers

dressing up + talking to strangers

our habits are a sign of the times Hope you’re all having a wonderful start to your week. In this edition of the common thred, we’re exploring the latest developments in culture, style, beauty, and tech. That includes why everyone has stopped dressing up, the importance of small talk with strangers, the unexpected return of hair tinsel, and a potential Nike x Skims collab on the horizon. Let’s gooooooo. 💬 Culture Why you...