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hung-up on a hangover

hung-up on a hangover

A booze up can be a great time, but the hangover and anxiety seems to become more intense with age. Is there ever an obvious time to pack it in and call it a day? Before I start this week’s wildcard, let me quickly acknowledge how contradictory this looks. Last Sunday I was celebrating all the joys that come with pub culture, whether it be the socialising, the music, or just...

By London, UK
Gen Z and the rise of ‘bed rotting’ escapism

Gen Z and the rise of ‘bed rotting’ escapism

More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit that many of us are guilty of indulging in every now and then. Gaining mainstream traction in late 2023, ‘bed...

By London, UK
live the uncurated life + try not to cringe

live the uncurated life + try not to cringe

am i being too earnest? Good day! The last few weeks have been an absolute whirlwind, but we’re happy to announce that we are back serving up our weekly newsletter! If you’ve been missing us… I promise you that this edition is about to be juicy enough to make up for our radio silence. Hot off the press is a Thred-published article about why the ‘lucky girl syndrome’ trend is problematic, a...

By London, UK
How fluid marketing is changing Gen Z music habits

How fluid marketing is changing Gen Z music habits

If you’re an avid Charlie XCX fan, you might have noticed the 'Brat' cover is ‘rotting’ slowly from the bottom on Spotify. It’s not a technical glitch, but rather a marketing strategy that alters the way Gen Z understand the concept of an album. Charlie XCX’s marketing team has changed the iconic green cover art of her ‘Brat’ album on all streaming services. Where once it was a simple colour...

By London, UK