let it go, it’s already happened
turns out there is such a thing as too much nostalgia. Hi there, folks! This is my first venture into The Common Thred, an honour that is bestowed upon only a select few. I embrace this newfound responsibility with absolute seriousness and I intend to come out swinging. Before I get...
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scrapping Michelin guides + parenting while high
you're in for a wild ride Beyonce finally won album of the year. Sabrina Carpenter’s stage presence is insane considering she is so smol. Chappell Roan criticised the head hunchos of the music industry while accepting her first major award from them. The future of the entertainment world –...
Gen Z has a love affair with digital nomadism
Welcome to the latest edition of The Gen Zer. This week’s newsletter delves into Gen Z's relatively newfound obsession with digital nomadism and quitting traditional corporate pathways. I’d be lying if I said I don’t fantasise about quitting my corporate job at least once a day. It’s February. It’s cold. It’s...
what are you, a Sim?
WAKE UP!!!!!!! There’s something about routine that I just can’t stand. The idea of creating a regimen for myself (that isn’t skincare-related) sounds so incredibly boring and restrictive that I’ve avoided it to the best of my ability my entire life. You suggest that I do the same set of...
Why are Gen Z favouring dictatorships?
Welcome to the latest edition of The Gen Zer. This week, we look at the concerning approval of authoritarianism amongst young people and what it might mean for our future political spectrum. Plus, we dive into ‘micro-retirement,’ the power of language, and why Gen Z are all about spirituality. A...
winning OnlyFans + the AI-powered revolution
the future is now (?) Well, hello there. Tech seems to be the topic on everyone’s minds this week, with China’s new AI bot DeepSeek surpassing the speed, cost, and efficiency of popular models created in the US. Meanwhile, TikTok may potentially be up for grabs (at least 50 percent of...
Gen Z and the age of experiential marketing
Welcome to the latest edition of The Gen Zer. This week, we take a look at how brands are creating unique experiences to appeal to younger demographics. Plus, TikTok hosts a Trump inauguration party for influencers and new studies suggest Gen Z are burnt out at work. As any digital content manager is likely to tell you, successfully marketing your products to Gen Z can be an uphill battle. Thanks to the rise...
on nazi salutes + ‘protecting’ your peace
Well, hello everyone. This week’s edition is especially long, not because there’s been a lot of insanity taking place around the world, but because I felt compelled to deliver on a vast and balanced range of topics in light of that. Variety is the spice of life, as they say. With the aim of levelling out the negative with the positive and insightful, we’ll be looking at the downsides of always...
Vertical brain rot
Still just cannot get on-board with vertical video Vertical video trumped traditional video ages ago in terms of engagement. In 2025, stats suggest it’s 2.5 times as popular as its predecessor. I remember the transition about half-a-decade back. Snapchat randomly had a big resurgence and ByteDance was absorbed into the monster that is TikTok. At the time I felt a natural aversion to vertical video becoming mainstream, and not just because its...
tiktok refugees + anti-intellectualism
if you're only learning mandarin because you can't live without tiktok... i'm judging you A day late and not a slay short… I’m finally writing to you from the Thred office in London. It feels great to be back with the team. The year has already started off with a bang, with a TikTok refugees (cringe), the $80 ‘Wirkin’ bag, a semi-sexy Nicole Kidman film that’s making everyone question their satisfaction...
