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Could Millennials and Gen Z save the cruise industry?

Could Millennials and Gen Z save the cruise industry?

Gen Z and millennials now make up almost 50% of cruise guests. The industry has noticed and is tailoring its experiences and marketing to maintain the post-pandemic rebound. The word cruise once conjured images of naff buffet halls, a struggling cabaret singer, and pensioners cooking in the sun out on deck. Yet the data shows the tide may be turning, generationally speaking. Millennials now account for as much as 22% of...

By London, UK
Gen Z are backing intellectual growth

Gen Z are backing intellectual growth

Being chronically online in the age of AI fatigue has us all fearing for our brains. But it’s also pushing a movement of intellectualism and academic stimulation amongst Gen Z.  I divide my saved posts into folders on Instagram. Bar a few short-lived, overly aspirational extra-curriculars (cough, baking sourdough, cough), these have remained the same since I saving posts became an in-app feature. Outfit inspiration, books, recipes – the usual suspects. But...

By Brighton, UK
Study says seasonal fatigue for Gen Z kicks in now

Study says seasonal fatigue for Gen Z kicks in now

Research commissioned by OnePlus says that the end of year rush creates a lull in Gen Z relationships. Ten percent admitted to falling asleep on dates, and eight percent claims to have nodded off during sex. Tis the season to feel burnout, fa-la-la-la-la. A new Gen Z analysis, conducted by tech company OnePlus ahead of its smartphone rollout, supports claims that the beginning of the festive period marks the commencement...

By London, UK