Gen Z and the age of experiential marketing
Welcome to the latest edition ofΒ The Gen Zer.Β This week, we take a look at how brands are creating unique experiences to appeal to younger demographics. Plus, TikTok hosts a Trump inauguration party for influencers and new studies suggest Gen Z are burnt out at work. As any digital content manager...
Current in Gen Z
Are music festivals facing extinction?
With difficulty booking headliners and rising costs, music festivals face their toughest year yet.Β Music events are often signposts of our year. Memories with friends, seeing acts youβve only dreamed of witnessing play live. These near-mythic gatherings of collective euphoria are a mainstay of modern culture. But theyβre facing a...
A new generation is here
Welcome to the latest edition ofΒ The Gen Zer. This weekβs newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of βneijuan,β and Gen Zβs surprising changing attitudes to work. Last week, the...
Opinion β Gen Z are becoming more about crochet than clubbing
Gen Z seem to be more about crochet than clubbing these days. When did this shift happen and what are the probable causes, though?Β I love going out. I love the loud music and the pulsating walls. I love dark rooms and sporadic lighting. I love the throng of...
Gen Z in 2024
looking back & looking ahead Happy new year from all of us atΒ Thred Media! As my colleague Jessica Byrne recently mentioned in our sister publicationΒ the common thred, 2024...
Gen Zβs latest accessory? Ear plugs
The unlikely trend has made ear safety stylish. Whatβs the harm?Β The soundtrack of your teens and twenties usually involves crowded festivals, loud nightclubs, and headphones dialled up to high-volume. But Gen Z are starting to reject this cacophony with help from an unlikely accessory: the earplug. Studies have shown that...
Are Gen Z really unprepared for the workforce?
Are Gen Z really as unprepared for the workforce as the media claims? If not, what can they do to prove they are not?Β βOften characterized as being lazy, arrogant, unreliable, and cynical, Generation X is considered to be anything but team-oriented.β 1999 βMillennials have been dubbed the most βimpatient generationβ in the workplace, with over 90 percent wanting βrapid career progression.β Almost 70 percent of employers believe that this level...
Gen Z’s winter arc
tis the season for... wellness? Welcome to the latest edition ofΒ The Gen Zer. This week, we look into a new winter trend focusing on wellness and self-improvement. We also take a look at the latest Gen Z news from around the web this week, from media bros to what we want for Christmas. Itβs a little less than two months until January 1st. Most of us probably havenβt begun thinking about...
A look at the NHS Smoking, Drinking, and Drug use amongst young people survey
The newest NHS Smoking, Drinking and Drug use amongst young people in England has been published, highlighting growing trends from secondary school students in England. The NHS Smoking, Drinking, and Drug use survey amongst young people in England is monumental in highlighting the changing trends amongst secondary school students from ages 11 to 15. It covers assorted topics such as: habits, attitudes, and general wellbeing, while keeping young peoples' identities anonymous. This...
Why agencies and brands are hiring influencers as business consultants
Agencies and brands are hiring influencers as traditional business consultants whose work is confidential, non-public and unattributable. Imagine walking into your boss's office, being told your 2025 targets are up and your budget is down, and to drop a revised plan on their desk by next week. This would normally come as a shock, except you probably heard the same words hastily uttered this time last year. Brand managers have been...
