How McDonald’s marketing misfired
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski,...
Current in Gen Z
Is chasing a passion job financially irresponsible in 2026?
Is chasing a passion job financially irresponsible in 2026, or is there a way to do so without throwing caution to the wind? ‘Follow your passion’ is common, well-meant piece of careers advice that careers professionals often criticise for a few reasons: It’s hard to know what your passion is,...
Wuthering Heights yearning feels out of step with Gen Z dating
The vast criticism for Emerald Fennel’s 'adaptation' of Emily Brontë’s classic novel Wuthering Heights began before the feature film had even darkened screens in full. From the white-washed or otherwise clumsily racially-stereotyped casting choices, to the soy-boyification of Heathcliffe - the Byronic hero(?) - the one thing the trailer...
A Gen Z guide to staying safe while online dating
Over one million Gen Zers are on ‘the apps’ continuously swiping in hopes of finding love or casual hookups. How can we ensure we stay safe? It’s no secret that online dating has taken the world by storm with Gen Z, boasting over 350 million users globally. In th...
Should I keep my side hustle a secret from management?
‘Should I tell my manager about my creative side hustle, or will they assume I’m not focused on my main job?’ It’s a good question, and one that’s ever more relevant as folks take on side-hustles. I think there’s a three-step process to assessing if telling your line manager is...
How to stay motivated and set professional goals for the year ahead?
Staying motivated can be tough at work. When you’re in education there's regular feedback, fresh objectives, a higher purpose (your development) and an end in sight (graduation). You have a ready-made community (your friends) and people around you who really care about your success (teachers, lecturers, parents). All of this is...
Gen Z are reading more than you’d think
Despite AI fearmongering and negative social media narratives, Gen Z might be reading more than you’d think – albeit in untraditional ways. If you’re searching for stats on Gen Z reading habits, the results are often confusing. One report suggests young people are giving up on books – deeming them a ‘waste of time’. Another, published in the same year, states reading has never been more in vogue. Amongst all the...
New report suggests Gen Z are losing faith in the internet
A new survey by Ofcom has found that those aged 18-34 are becoming increasingly disillusioned with the internet, regarding it as detrimental for their mental health and society at large. It looks as though young people may be less enthusiastic about the internet and its wider consequences than older generations, at least according to a new survey by Ofcom. The organisation found that British Gen Zers are increasingly regarding the...
It’s a Wrap(ped): analysing Spotify’s Gen Z success
Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media. Spotify Wrapped is here, folks. We’re sure that you’re most likely aware of Spotify’s extremely popular end-of-year round-up of listening habits and stats by now. Launched in 2016, Wrapped gives listeners an opportunity to reflect on and share...
New UK report urges NHS support to improve Gen Z health
Despite drinking less and having a greater interest in fitness, Gen Z still faces worsening mental health, increasing obesity rates and dwindling resources for various disabilities. Experts warn that they could risk being left behind. A new report by The King’s Fund warns that the government must do more to improve the health of Gen Z and Gen Alpha in the coming years. Written by Danielle Jefferies, this latest study...
