The niche supermarket is the new mecca of luxury
Gen Z are redefining everyday spaces as indulgent outposts amidst a rising cost of living. From bespoke suprettes and deli’s, to viral institutions like Erewhon and Daylesford, walking into a supermarket these days feels more like entering a wellness spa. Influencers sip $18 smoothies next to yoga instructors perusing adaptogenic mushrooms,...
Current in Gen Z
Biohacking has emerged as a prominent Gen Z wellness trend
What lengths are young people going to in pursuit of a healthier life? The pursuit of wellness used to come in the form of a yoga class, a green smoothie, and maybe even a juice cleanse if you were feeling particularly radical. But for Gen Z, whose health anxieties are...
Are venues doing enough for sober customers?
The rise of sober-curiosity amongst Gen Z is well documented, but are companies doing enough to cater for the shift? Since the pandemic, reports of sobriety amongst young people have been growing. In January almost half of Britain’s youth were said to be giving up alcohol altogether. Polling by...
Understanding the latest Gen Z dating trend ‘relationship anarchy’
A new relationship style is emerging on dating apps that could help to tackle Gen Z loneliness. Called ‘relationship anarchy,’ this philosophy puts all connections we have with others on an equal playing field. Gen Zers are reportedly engaging in a new dating phenomena that could help curb loneliness...
The Gen Z lawyers and students reforming big law firms
The rigid and overtly traditional business of law is subtly being reshaped by Gen Z lawyers and law students. Billable hours and a culture of overworking are ebbing away in many organisations, as work-life balance and an emphasis on personability come into play. The business of law is serious for...
Gen Z increasingly turning to ‘finfluencers’ for money advice
For stock trading, investment portfolios and savings advice, Gen Z are using social media platforms like LinkedIn and TikTok more than ever, which could have long-term ramifications for trading firms. According to new data, Gen Z are using social media for financial investment advice more than ever, gravitating toward...
Do Gen Z employers need a management style refresh?
Employers will have no choice but to update management styles to help Gen Z reach their full potential. As my colleague Dr. Naeema Pasha points out in her work, Gen Z are used to instant communication. They’ve been given continuous feedback during their education, with regular testing, followed by rewards for passing. Their parents and teachers have been very involved in their lives, and decision-making is a shared-activity. And...
Gen Z and the rise of ‘bed rotting’ escapism
More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit that many of us are guilty of indulging in every now and then. Gaining mainstream traction in late 2023, ‘bed...
UK ban on zero-hours contracts signals win for Gen Z workers
The UK’s Employment Rights Bill is set to ban zero-hour contracts in favour of guaranteed working hours. A major shift has hit employment law in the UK. Starmer’s Labour government has decided to ban what some may say are exploitative zero-hours contracts, extending protections to both directly employed and agency workers. The UK’s landmark amendment to the Employment Rights Bill promises greater job security - but has sparked massive debate...
Are Gen Z content creators prioritising audience ownership?
With established platforms like TikTok facing heavy restrictions and seemingly random bans, more creators are seeking ownership over their audience and content. Could we see a return to personal domains? Could we be soon be seeing more Gen Zers creating websites and signing up for their own personal domains? While many young people still use TikTok, Snapchat, Instagram and even Tumblr to create, post, consume and share content, more...
