Current in Gen Z

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How do Gen Z really feel about the unstoppable rise of AI?

How do Gen Z really feel about the unstoppable rise of AI?

AI is now everywhere, with ChatGPT boasting over 800 million weekly active users. It is disrupting our creative processes, speeding up productivity and causing controversy the world over. Given that young people are set to inherit this changing work environment, how do they feel about it all? No matter who you ask, everyone has an opinion on AI. When automated, prompt-based content generators initially launched, they were mostly gimmicky and...

By London, UK
Why Gen Z is ditching the 9-5 for micro-retirement

Why Gen Z is ditching the 9-5 for micro-retirement

For some of Gen Z, the new career ladder means stepping off entirely.  For most people, the idea of “retirement” is something that arrives after decades of work – a reward for staying the course, paying your dues, and submitting to the grind. But for Gen Z, a generation raised in the shadow of economic precarity, climate anxiety, and post-pandemic existential dread, that finish line is no longer the goal. Instead, we’ve...

By Brighton, UK
Gen Z is done with legacy media

Gen Z is done with legacy media

Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so. Blissful ignorance or doomscroll-induced anxiety? Pick your poison. Given how bleak a daily peruse through mainstream news has become, it genuinely feels like these...

By London, UK
New research suggests Gen Z most at risk of misinformation

New research suggests Gen Z most at risk of misinformation

A new global study by researchers at the University of Cambridge and UBC has found that ‘Gen Z, women, conservatives, and less-educated individuals’ are more likely to believe misinformation. This goes against many common ideas of younger people being more digitally native than their parents. New research indicates that Gen Z are the most susceptible to misinformation, contradicting assumptions that young people are more digitally savvy than older generations. A global...

By Bristol, UK