A new generation is here
Welcome to the latest edition ofΒ The Gen Zer. This weekβs newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of βneijuan,β and Gen Zβs surprising changing attitudes to work. Last week, the...
Current in Insights
Opinion β Gen Z are becoming more about crochet than clubbing
Gen Z seem to be more about crochet than clubbing these days. When did this shift happen and what are the probable causes, though?Β I love going out. I love the loud music and the pulsating walls. I love dark rooms and sporadic lighting. I love the throng of...
Gen Z in 2024
looking back & looking ahead Happy new year from all of us atΒ Thred Media! As my colleague Jessica Byrne recently mentioned in our sister publicationΒ the common thred, 2024...
Gen Zβs latest accessory? Ear plugs
The unlikely trend has made ear safety stylish. Whatβs the harm?Β The soundtrack of your teens and twenties usually involves crowded festivals, loud nightclubs, and headphones dialled up to high-volume. But Gen Z are starting to reject this cacophony with help from an unlikely accessory: the earplug. Studies have shown that...
Gen Z’s winter arc
tis the season for... wellness? Welcome to the latest edition ofΒ The Gen Zer. This week, we look into a new winter trend focusing on wellness and self-improvement. We also take a look at the latest Gen Z news from around the web this week, from media bros to what we...
A look at the NHS Smoking, Drinking, and Drug use amongst young people survey
The newest NHS Smoking, Drinking and Drug use amongst young people in England has been published, highlighting growing trends from secondary school students in England. The NHS Smoking, Drinking, and Drug use survey amongst young people in England is monumental in highlighting the changing trends amongst secondary school students from...
Why agencies and brands are hiring influencers as business consultants
Agencies and brands are hiring influencers as traditional business consultants whose work is confidential, non-public and unattributable. Imagine walking into your boss's office, being told your 2025 targets are up and your budget is down, and to drop a revised plan on their desk by next week. This would normally come as a shock, except you probably heard the same words hastily uttered this time last year. Brand managers have been...
Does Gen Z smell better?
Gen Z are changing the fragrance industry Welcome to the latest edition ofΒ The Gen Zer. This week we discuss how Gen Z are changing the fragrance industry. (Smells like teen spirit, anyone?) We also take a look at how bars are trying to entice Gen Z out, a few things Zers have been rediscovering, and why young people feel so guilty about leaving their desks. Does Gen Z smell better? Iβm (mostly)...
Gen Z loves a podcast
behind the podcast craze. Welcome to the latest edition ofΒ The Gen Zer. This week we dive into Gen Zβs love for a good podcast. We also cover health advice on TikTok, an unlikely Gen Z hero, and more . . . If you havenβt been hiding under a rock for the past week, then youβve probably seen that Vice President Kamala Harris went on Alex CooperβsΒ Call Her DaddyΒ podcast. The two talked...
What the 2024 Labour conference meant for young people
It marks the first Labour conference in 14 years where the party is in government. Starmer and Co battled the awkward backdrop of free gifts as they discuss tackling sadness at school, managing hate crime, and other hot topics. So much for the honeymoon periodβ¦ It seems Labour has thrown themselves headfirst into the new political ring. The conference was planned with a focus on Laboursβ big idea of change, but...
