Luke Smith

Senior Writer London, UK

Hey, I’m Luke. I’m the creative strategist for Thred! Originally from the Isle of Wight and having studied Media, Industry & Innovation at university, I’m a freak for all things tech and finance. You’ll see my thoughts and opinions scattered across various magazines and newspapers, and I’ll ALWAYS pick a coffee over a tea!

Hey, I’m Luke. I’m the creative strategist for Thred! Originally from the Isle of Wight and having studied Media, Industry & Innovation at university, I’m a freak for all things tech and finance. You’ll see my thoughts and opinions scattered across various magazines and newspapers, and I’ll ALWAYS pick a coffee over a tea!

Latest Stories from Luke

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Gen Z is done with legacy media
Credit: Thred
The Gen Zer

Gen Z is done with legacy media

Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so. Blissful ignorance or doomscroll-induced anxiety? Pick your poison. Given how bleak a daily peruse through mainstream news has become, it genuinely feels like these...

By London, UK