Latest Stories from Jessica
Can a growth-chasing fashion industry ever be truly sustainable?
Although most fashion brands have laid out sustainability goals by now, one overarching objective stands in the way of reaching them: brand growth. Given that environmental issues are influencing society’s purchasing decisions more than ever, fashion brands are working to ensure that their values align with consumers’ increasingly eco-conscious perspectives. Fast-fashion companies have hastily launched ‘planet friendly’ collections in attempts to clean up their image, mid-range brands are striving to...
Disposable vapes to be banned in the UK by next year
In a bid to protect children’s health the British government will ban the sale of disposable vapes at the start of 2025. Colourful packaging and fruity flavours will also be restricted to prevent the appeal to new, young smokers. In the last few years, vaping has taken the world by storm. It seems like you can’t walk down the street or sit on a pub terrace without puffs from a watermelon...
Study finds that most Brits don’t understand key climate terminology
In an increasingly environmentally conscious world, the use of terms like ‘green’ and ‘climate-friendly’ are being woven into political, marketing, and product campaigns like never before. But how many of us actually understand what they mean? A recent study has shown that an overwhelming majority of people living in Britian are confused by terminology related to environmental policies and the climate crisis. Conducted by insights experts Trajectory and communication agency Fleet...
Schiaparelli transforms electronic waste into high fashion
When it comes to sustainability, the fashion industry typically makes headlines for being a wasteful polluter. At the latest Schiaparelli show, the brand’s head designer transformed e-waste into clothing that is both upcycled and beautiful. What do the fashion and tech industry have in common? To start with, both industries are extremely resource heavy. The fashion industry relies on many non-renewable resources, using 79 trillion litres of fresh water per...
The reality behind the ‘tradwife’ lifestyle
Across TikTok, young women are expressing the desire to reject capitalism in favour of the 1950s housewife life being marketed to them. But as always with social media, there’s often more than meets the eye. Wake up babe, girl bossing is out and trad-wifing is in. Millennials may have been sold the corporate dream, told to girlboss their way to the top of company ranks, and force-fed female empowerment quotes in...
Seabed trawling may be releasing millions of stored carbon emissions
Trawling the bottom of the ocean is known to destroy large spans of sea-floor ecosystems and all marine life that depend on them. Now, research shows that it may be releasing millions of tons of stored CO2 back into our atmosphere. Using boats to drag large nets across the ocean floor in a process called ‘bottom trawling’ has long been viewed as a controversial method of fishing. Although it is responsible...
Activists to hike 5,000km to raise awareness about health of Baltic Sea
The Baltic Sea is one of the most polluted seas in the world. With the aim of raising public awareness of its state, a group from Lithuania will walk more than 5000km across 250 days. Starting from March 11th, a team of scientists, activists, and volunteers from Lithuania will hike through eight countries over 250 days to raise awareness about the poor health of the Baltic Sea. The ultimate goal of...
Are we prepared for the next pandemic?
Although nobody knows when the next pandemic will happen, the mistakes and lessons learned from COVID-19 should be a guiding force in helping us prepare for a similar situation in the future. Despite the fact that most of us have collectively blocked the year of 2020 from our minds, the COVID-19 pandemic will be forever remembered as one of the largest crises of modern history. Coronavirus was the first rapidly spreading,...
Is shopping for skincare now more complicated than ever?
The rise of no-nonsense, ingredient-focused skincare lines promised to streamline our self-care regimes. But with new product lines, formulas, and beauty trends popping up every month, has taking care of our skin become over-complicated? The beauty industry has seen massive growth over the last few years, especially in the skincare department, which is expected to have a market value of over 185.5 billion USD by 2027. Since 2020, its e-commerce sector...
Should ‘dry dating’ become the new norm?
In countries where drinking is woven into social culture, alcohol consumption during dates has almost become a given. While it typically helps to take the nervous edge off meeting a total stranger, is ‘dry dating’ better in the long run? For single people who’ve resolved to find a partner in 2024 while also setting the goal of completing ‘Dry January,’ the reality of dating while completely sober may be a...
