Latest Stories from Jeremy
What do Gen Zers think of Kamala Harris?
From Swifties to Brat Summer and the latest polling Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss Gen Zβs views on the upcoming US election. We also take a look at βunderconsumption coreβ, Gen Zβs dislike for overhyped sightseeing, and more . . . No generation is a monolith, and within any age bracket there will be a full spread of views, but as always there are...
The ongoing battle between Snapchat and TikTok
Could Snapchatβs continued focus on engendering genuine connections give it the edge on TikTok, as the latter over pushes ecommerce? Is Snapchat beating TikTok? Recently, weβve seen two of the biggest social media platforms, TikTok and Snapchat, take radically different approaches to expanding their user bases and ensuring growth for 2024. TikTokβs launch of an in-app shop last year indicated a pivot toward online commerce and user-based marketplaces, where creators earn commission...
Can book clubs help solve Gen Z loneliness?
Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss literary culture, book clubs, and whether theyβre helping to connect Gen Zers in a disconnected world. We also take a look at how social media is getting Zers to budget, the generationβs love of labels (hot rodent men, anyone?) and more . . . Can book culture cure loneliness? I recently came across an initiative thatβs been set up...
Facebook wants to be cool again
Will Gen Z fall back in love with Facebook? Well . . . Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss Facebookβs attempts to rebrand itself with the younger generations and take a look at Gen Zβs financial optimism, the need for third places, and the rise of βmid,β βglazed,β and more. Remember when Mark Zuckerberg wore a chain and everyone lost their minds? Facebook is now attempting...
How did Gen Z vote in last weekβs General Election?
the βgenny lecβ brings change and ten Gen Z MPs Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss the UKβs General Election through a Gen Z lens. We also cover a new use for the Notes app, battles between social media giants, and the seemingly inevitable rise of country . . . How did Gen Z vote? There are roughly 12.7 million Gen Zers in the UK, two...
Do Gen Zers care about the truth online?
On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen Zers spend most of their time online unconcerned with the truth, because they are simply looking to pass the time. The...
Whatβs behind Gen Zβs love for βdumb phonesβ?
Dumb phones offer many of the more essential features we expect from our handheld devices (such as the ability to call and text) but you wonβt find yourself browsing Instagram or checking TikTok on them.Β As consumers become more clued-up on the downsides of smartphone use β with negative impacts on everything from mental health to relationships β interest in alternative βdumb phonesβ is rapidly growing. This comes at a time...
The jobs Gen Z want
Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss new research into what jobs graduates are after. We also look into Gen Zβs inability to flirt (which is apparently a thing), a boom in creator startup funding, and the next gen love for all things analogue. What careers are Gen Zers looking for? Think of an aspirational twenty-year-old, and you might expect them to be on their way...
