Jeremy Pearson

Marketing Executive London, UK

Hi, I’m Jeremy (He/Him). After studying Philosophy at Cambridge, I moved to Oxford to begin a career in marketing with a small educational start-up. With a passion for youth, media and positive social change, I then moved to London after a few months of travelling to take up a role with Thred Media. Follow me on LinkedIn, and drop me some ideas/feedback via email.

Jeremy (He/Him) studied Philosophy at the University of Cambridge before beginning a career in marketing with a small educational start-up. With a love of all things creative, he enjoys exploring London’s many art galleries and museums, as well as simply curling up with a coffee and a good book. When he’s not working, seeing friends or exploring London, he’s likely getting himself lost on a long walk. Jeremy is a Marketing Executive with Thred Media.

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A new generation is here
Credit: Pinterest
The Gen Zer

A new generation is here

Welcome to the latest edition ofΒ The Gen Zer. This week’s newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of β€˜neijuan,’ and Gen Z’s surprising changing attitudes to work. Last week, the very first Gen Beta opened their eyes β€” at least, according to some estimations. There’s no centralised body that decides...

By London, UK
The 2025 trends are here
Credit: Thred
The Gen Zer

The 2025 trends are here

Pinterest Predicts comes around for another year Welcome to the latest edition ofΒ The Gen Zer. This week we discuss the trends in travel, fashion and everything else that we might be seeing in 2025. We also discuss digital cameras, crypto and the joy of second-hand gifts. Read on for more! For the second year running, Pinterest has given us a glimpse of what trends we can expect in the coming year....

By London, UK
Gen Z are nostalgic
Credit: Thred
The Gen Zer

Gen Z are nostalgic

it’s a nostalgia time of year Welcome to the latest edition ofΒ The Gen Zer. This week we discuss nostalgia and why Gen Z are down bad with it β€” particularly as the holidays approach. We also look at the four-day working week, board game clubs and more. Read on! You would think that the younger generations look to the future, whilst the older ones look to the past. Nostalgia, you might...

By London, UK
It really is that damn phone
Credit: Thred
The Gen Zer

It really is that damn phone

the thing that shaped Gen Z the most Welcome to the latest edition ofΒ The Gen Zer. This week we’re taking a deep dive into how phone use has affected young people and what we should be doing about it now. Read on below . . . Over the past few months there has been an explosion of articles on how phones are affecting young people, spurred in part by

By London, UK
Gen Z’s winter arc
Credit: Thred
The Gen Zer

Gen Z’s winter arc

tis the season for... wellness? Welcome to the latest edition ofΒ The Gen Zer. This week, we look into a new winter trend focusing on wellness and self-improvement. We also take a look at the latest Gen Z news from around the web this week, from media bros to what we want for Christmas. It’s a little less than two months until January 1st. Most of us probably haven’t begun thinking about...

By London, UK
Everything is a membership now
Credit: Bero
The Gen Zer

Everything is a membership now

cool clubs and malty memberships Welcome to the latest edition ofΒ The Gen Zer. This week, we take a look at Tom Holland’s new NoLo beer brand and discuss why every brand seems to have a membership programme at the moment. We also discuss trouble at some American universities, disturbing insights from a court case against TikTok, and more . . . I wouldn’t be surprised if you’ve already seen the news...

By London, UK
Does Gen Z smell better?
Credit: Thred
The Gen Zer

Does Gen Z smell better?

Gen Z are changing the fragrance industry Welcome to the latest edition ofΒ The Gen Zer. This week we discuss how Gen Z are changing the fragrance industry. (Smells like teen spirit, anyone?) We also take a look at how bars are trying to entice Gen Z out, a few things Zers have been rediscovering, and why young people feel so guilty about leaving their desks. Does Gen Z smell better? I’m (mostly)...

By London, UK
Gen Z loves a podcast
Credit: Thred
The Gen Zer

Gen Z loves a podcast

behind the podcast craze. Welcome to the latest edition ofΒ The Gen Zer. This week we dive into Gen Z’s love for a good podcast. We also cover health advice on TikTok, an unlikely Gen Z hero, and more . . . If you haven’t been hiding under a rock for the past week, then you’ve probably seen that Vice President Kamala Harris went on Alex Cooper’sΒ Call Her DaddyΒ podcast. The two talked...

By London, UK
Why is everything a vibe trend now?
Credit: Thred
The Gen Zer

Why is everything a vibe trend now?

it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition ofΒ The Gen Zer. This week we take a look at the β€œvibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs up emoji, and the Gen Zers using tech to keep tabs on their parents. Read on for more . ....

By London, UK