Latest Stories from Charlie
How McDonald’s marketing misfired
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski, awkwardly ‘biting’ into the new Big Arch burger by now, right? If you haven’t, we covered it this week, taking...
McDonald’s CEO mocked for weirdly ‘eating’ new burger
Chris Zempczinski described the new McDonald’s Big Arch burger as a ‘product’ in a new promotional video, before taking the smallest possible bite. The bizarre, awkward post has been mocked heavily online. What happens when an awkward CEO takes a fake bite of a new ‘product’ they’re promoting for social media? Viral hilarity, of course! We are, of course, talking about McDonald’s CEO Chris Zempczinski, who became the latest target of...
Passengers stranded as airports close amidst US-Israeli strikes
Thousands of flights were cancelled on Monday as air travel faced major disruption following US-Israeli strikes. The Trump administration has indicated that upheaval could last another four weeks. Global air travel has faced major disruption as a result of the US-Israel war on Iran this week, with thousands of flights cancelled and passengers stranded. According to The Guardian, airline and travel share prices have fallen sharply after several days of...
Sinners’ Delroy Lindo thankful for ‘support’ after Baftas incident
Delroy Lindo has said that he is ‘thankful’ for the ‘support and love’ that both he and ‘Sinners’ co-star Michael B. Jordan have received following an incident involving Tourette's Syndrome activist John Davidson at this year’s Baftas. Delroy Lindo, ‘Sinners’ co-star alongside Michael B. Jordan, has said he is ‘thankful’ for the ‘support and love’ shown to the pair after an incident with Tourette's Syndrome (TS) activist John Davidson...
Why brands are struggling to keep Gen Z spending
Economic uncertainty and permanent stress have young people reluctant to fork out cash on purchases they don’t need, at least according to the latest research. What’s causing this hesitation to spend? Are brands and marketers facing a potential crisis in 2026? New research by The Robin Report has described Gen Z as ‘checked out,’ claiming that they’re ‘spending less and expecting more from retailers.’ The data suggests that young consumers...
Why has the Winter Olympic village run out of condoms?
Athletes in Italy have reportedly run out of condoms, which are offered out for free at the Olympic Village every year. More are ‘on the way’ say organisers, though athletes say the initial supply was unusually low. There’s a crisis happening at the Winter Olympic village in Italy, and no, we’re not talking about the athlete who confessed to having an affair on live television. Reports from anonymous athletes...
Selling love to Gen Z in the ‘sex recession’ era
Sexual activity across generations is on the decline for the first time in modern history. As Gen Z avoid intimacy and love, how do marketers sell romance in an era that seems keen to do anything but? Love. Dating. Swiping. Apps. Anxiety. Does any of that sound familiar? For many Gen Zers, the yearning for connection and love is apparently on the decline. A survey last year by a prominent...
What was Turning Point’s ‘All-American Halftime Show?’
Last weekend, the right-wing political organisation Turning Point hosted its own, alternative NFL Super Bowl LX halftime show in protest of Bad Bunny’s official stadium performance. The reviews were less than stellar. Turning Point USA, a right-wing political organisation founded by the late Charlie Kirk, has faced criticism and ridicule for its ‘All-American Halftime Show’ during the NFL Super Bowl LX this past weekend. Positioned as an ‘alternative’ to the...
Living offline has become Gen Z’s quiet luxury
Tech companies and AI slop have taken over the internet. As social media becomes increasingly homogenised, invasive, and polarising, there is now status in actively choosing to avoid the digital world entirely and rejecting the pursuit of a personal brand. Zuckerbergs of the world, beware: offline living is on the rise with Gen Z. Young people are increasingly turning off their phones, keeping their screens dark, and seeking out internet-free spaces...
Is new AI social network ‘Moltbook’ legitimate?
‘Moltbook’ is a new platform made exclusively for AI to discuss any chosen topic. It operates exactly like Reddit, except humans can’t post. The company claims to have over 1.5 million users - are they all real? For the past few weeks, the tech world has been buzzing over ‘Moltbook,’ a new social media network made exclusively for AI agents. Modelled after Reddit, an extremely popular human-based forum website, Moltbook...
