Latest Stories from Charlie
Gen Z seemingly fuelling recent boost in running events
TCS London Marathon says it has seen a 105% increase in Gen Z entries this year, which seems to reflect a growing boom in running with young people. Running is all the rage with Gen Z, it seems. Big events like the TCS London Marathon have experienced a massive spike in attendance and entries over the last few years, while brands such as Nike, Adidas and Lululemon are all investing in...
New research suggests Gen Z see internet access as human right
A poll of 2,000 adults revealed that most individuals aged between 18 and 28 consider internet access as a ‘human right.’ The study was conducted in the UK. New research indicates that Gen Z regard internet access as a basic human right on a similar level to other necessities such as food and water. Conducted in the UK, 2,000 adults between the ages of 18 and 28 were surveyed. Over 50%...
When do marketing campaigns cross a line?
Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young people’s eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month, IKEA Canada launched a bizarre new marketing campaign that surprised customers with a DM message late at night. The text...
Emma Raducanu pauses game after being targeted by fixated man
The 22-year-old tennis champion said she is proud of her response after spotting a man who had previously ‘exhibited fixated behaviour’ during a match at the Dubai Tennis Champions. Emma Raducanu has said she will be OK after a ‘difficult experience’ at the Dubai Tennis Championships. After two games had passed during her second-round match against Karolina Muchova, Emma noticed a man in the crowd she had interacted with previously off...
£81 million given to new climate tipping point warning system
The UK’s Advanced Research and Invention Agency (Aria) has given 27 teams a total of £81 million to determine signals that would warn us of imminent climate collapse and catastrophes. A new, ambitious climate change project has received a sizeable sum of cash to get the ball rolling. The UK’s Advanced Research and Invention Agency (Aria) financially backs high-risk, high-reward projects. It has just awarded £81 million to 27 teams that...
Life expectancy growth slows in Europe with England worst off
Improvements in life expectancy are stalling all over Europe. England is feeling the biggest slowdown of all, with nutritionists blaming a mix of poor diet, mass inactivity and soaring obesity. Growth in life expectancy is slowing across Europe, with England currently witnessing the sharpest decline. This does not mean that life expectancy itself is declining, just the pace of improvement. Experts blame the slow down on a mix of several factors,...
Tourists block rescue services to view Etna eruption
Thousands have clambered to see the dramatic eruptions of Mount Etna, but all the commotion is causing problems for local emergency services. Mount Etna is currently erupting in Sicily, offering plenty of dramatic moments that make for ideal photographs. However, while it may be perfect for images, the huge surge in tourists and onlookers has caused problems for local emergency services. Some people are reportedly blocking streets and authorities are concerned. https://www.youtube.com/watch?v=v2YvIykIZHs Sicily’s...
New NTIA study shows young people ‘priced out’ of nightlife
Fresh research by the Night Time Industries Association (NTIA) shows that young people in the UK are going out less than they were a year ago. It seems like Gen Z may be unable to go out in the evenings due to financial pressures. New research conducted by Obsurvant on behalf of the NTIA indicates that less young people are attending nightclubs. Money pressures, safety concerns and transport hindrances all play...
Could Spotify’s HiFi streaming tier drop in 2025?
Spotify first announced a HiFi tier of music streaming almost four years ago. It looks like its original plans could finally be put into effect this year. The world’s most popular streaming service Spotify looks set to launch its new HiFi subscription tier this year. First announced in 2021, Bloomberg has reported that the company hopes to roll out this new feature soon. Speaking anonymously, the source said that Spotify aims...
Meta planning to build new sub-sea internet cable across globe
As part of Project Waterworth, the cable will connect many key regions. Meta plans to create boosted connectivity across major continents to support future projects like AI. Meta, the parent company that owns many social media platforms including WhatsApp, Instagram and Facebook, is planning on building a 50,000km sub-sea cable across the entire globe. The development will be part of Project Waterworth, the longest underwater cable project ever. If successful, a...
