Latest Stories from Charlie
It’s a Wrap(ped): analysing Spotify’s Gen Z success
Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media. Spotify Wrapped is here, folks. We’re sure that you’re most likely aware of Spotify’s extremely popular end-of-year round-up of listening habits and stats by now. Launched in 2016, Wrapped gives listeners an opportunity to reflect on and share...
Opinion – Australia’s social media ban is kind of ludicrous?
Australia’s new social media ban is now in effect, barring anyone under the age of 16 from Facebook, X, Reddit and…YouTube? With plenty of kids likely to circumvent these new restrictions, the entire ordeal seems overcumbersome and flawed. Starting from December 10th 2025, all Australian citizens under the age of 16 will no longer be allowed to make personal accounts on any of the major social media platforms. This includes...
New UK report urges NHS support to improve Gen Z health
Despite drinking less and having a greater interest in fitness, Gen Z still faces worsening mental health, increasing obesity rates and dwindling resources for various disabilities. Experts warn that they could risk being left behind. A new report by The King’s Fund warns that the government must do more to improve the health of Gen Z and Gen Alpha in the coming years. Written by Danielle Jefferies, this latest study...
Examining the rise of Gen Z’s global, digital rebellion
Protests sparked by Gen Zers have caused disruption across the globe in 2025, as disillusioned young people use social media to mobilise. Should the political elite be worried? Gen Z are leading a surge in mass youth protesting across the globe, causing disruption in countries including Istanbul, Turkey, Madagascar, Morocco, and Nepal, to name just a few. Using social media platforms to digitally co-ordinate themselves, young people are taking to...
Explaining the Gen Alpha ‘6-7’ TikTok trend
Are you an elderly Gen Zer? Confused about why the kids are nonsensically saying ‘6-7?’ Us too. Every so often, a moment in pop culture will arrive as a reminder that youth isn’t eternal. Hearing an in-joke you don’t understand or missing an obvious conversational reference can make even the most mentally robust person uneasy. Am I out of touch? Has the world moved on? Are we over the hill already? As...
i went speed dating and survived
although i am still single, regrettably What do you do when you’re chronically single, approaching thirty, and too anxious to go on Hinge? Speed date, of course! Ditching the monotony of algorithmic swiping for in-person meetups is all the rage with Gen Z, apparently. Things have gotten so bad online that some are even dismissing traditional heteronorms entirely and opting for indefinite singlehood instead. It’s a bold move. If you’ve...
Spending this festive season: a Gen Z dilemma
The increasing cost of living and diminishing budgets mean that Gen Z are reluctant to spend big over Christmas. They’re redirecting their cash toward experiences rather than products - what might that mean for marketers? It’s the season to be jolly…and spend a lot. Everyone knows that Christmas is a time of financial strain and pressure. For those of us without a massive bank account, now is when budgeting is most...
Billie Eilish criticised by Elon Musk after wealth comments
‘She’s not the sharpest tool in the shed,’ wrote Musk on X earlier this week. His comments were in response to Billie calling him a ‘pathetic coward’ for hoarding wealth instead of donating it to good causes. Billie Eilish has been hit with new criticism from the world’s richest man, Elon Musk, in a scathing post on his social media platform X. ‘She’s not the sharpest tool in the...
Sky Sports shuts down ‘sexist’ TikTok account ‘Halo’
‘Halo’ was intended to be a female-focused TikTok channel that was hit with immediate backlash, as audiences labelled it ‘sexist’ and ‘patronising.’ Sky Sports has shut it down after only three days. Sky Sports has shut down its new ‘Halo’ TikTok account after only three days following intense internet backlash. https://www.youtube.com/watch?v=MzYry7O2eXA Originally intended to be a female-focused source for sports information, Halo used terminology such as ‘hot girl walks’ and ‘little...
Staying single and liking it…no, seriously
Research suggests that those under the age of 35 are staying single and avoiding relationships. What could this spell for the future, and how might this impact Gen Z? Are you single? A Gen Zer? Perhaps…dare I ask, both? Research suggests that young people are increasingly less likely to settle down or even jump into a relationship. In the UK, only 58% of Gen Z women and 56% of Gen Z...
