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Google announces major shake up to search algorithm

Google announces major shake up to search algorithm

In an effort to reduce low-quality articles and unoriginal content, Google is making big changes to its search algorithm. A new core update to Googleโ€™s search traffic algorithm could have wide-reaching implications for SEO experts and copywriters. The company is further boosting its low-quality downranking project that it began testing in 2022. In a statement that year, Google explained that it had โ€˜launched thousands of updates to Search based...

By London, UK
โ€˜Rizzโ€™ named word of the year by Oxford University Press

โ€˜Rizzโ€™ named word of the year by Oxford University Press

Gen Zโ€™s favourite TikTok buzzword โ€˜rizzโ€™ was crowned word of the year for 2023. Unsure what that means? A brush up on your social media dialect might be in order. The word โ€˜rizzโ€™ has been named word of the year by the Oxford University Press. Based on more than 32,000 votes and final judgement from a team of language experts, the word is defined as โ€˜style, charm, or attractiveness; the ability...

By London, UK
How is Facebook hoping to bring back alienated Gen Zers?

How is Facebook hoping to bring back alienated Gen Zers?

Facebook has fallen out of favour with young consumers. Once seen as the defining social media platform, it is now associated with misinformation, privacy breaches, and older people. Is there any way back? If youโ€™re an older Gen Zers or younger Millennial, you may remember a time when Facebook was the place to be. In the late noughties and early tens, Zuckerbergโ€™s social media unicorn was the spearhead for a cultural...

By London, UK
Google launches new AI tool PaLM 2

Google launches new AI tool PaLM 2

In an attempt to keep up with the competition, Google has announced PaLM 2, a โ€˜next-generation language modelโ€™ that will be available for many of its upcoming products. It will be in direct competition with services like Midjourney and DALL-E. Google is attempting to throw itself back to the forefront of AI tools and services. Despite years of AI research and in-house work, the company has been unable to create popular...

By London, UK
Is Zuckerberg ditching his Metaverse utopia?

Is Zuckerberg ditching his Metaverse utopia?

A new Meta blog post has outlined how Zuckerberg intends to deliver on his โ€˜year of efficiencyโ€™. 10โ€™000 jobs are to be cut and a further 5โ€™000 open roles are closing. โ€˜Lower priority projectsโ€™ will also be shut down. Is Zuckerberg giving up on the Metaverse? Metaโ€™s CEO Mark Zuckerberg has announced 10โ€™000 layoffs and a freezing of 5โ€™000 open roles in the companyโ€™s โ€˜year of efficiencyโ€™. It follows a...

By London, UK
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