Why are Gen Z embracing the Y2K nostalgia wave?
The thirst for 90s and Y2K fashion is seemingly never-ending, with Gen Z fully embracing the digital cosiness of yesterdayβs tech and style. What is it about this era that attracts young people more than others? If youβre an older Gen Z like me, you probably remember some of the Y2K era, at least past the mid-noughties. Think flip phones, rudimentary desktop computers, major-label boybands, girl groups and the rise of...