As the energy crisis in Britain continues to soar, many have spent the last few months contemplating how to afford staying warm this winter. Lydia Millen is not one of them.
In the last two months alone, the UK has seen ‘the average energy bill cap’ double, the National Grid warning of imminent power blackouts to conserve energy, and the country opening the doors to its first ever ‘warm banks’.
This, however, is just the beginning of what is set to be a grim winter, with the government preparing to announce more emergency measures in the next few weeks.
Thousands of households have already been hit hard by rising energy costs and the resulting struggle to heat their homes.
So last week, when British influencer Lydia Millen took to TikTok to share how she would be checking into The Savoy (a luxury hotel charging a minimum of £635 per night), as the heating in her home was ‘broken’, many were rightfully outraged.
To somehow make matters worse, she did not read the room and chose to respond to critiques with her own positive affirmations.
One user commented how her heating was off because she couldn’t ‘afford to put it on’, with Millen responding that her ‘heart breaks’ but ‘other people’s realities are different and that’s not wrong’.
Whilst a university student added that they ‘hadn’t been home to see their dad since August’ and were ‘living off plain pasta’ due to rising living costs. Millen responded that they should ‘enjoy (this time)’, and in fact, she wished she had enjoyed her own time at university more.
The influencer’s remarks led to immense backlash, as she went on to post sponsored content detailing how she was ‘going to make full use of their wonderful hot water’, whilst giving viewers a rundown of her outfit for The Savoy, worth tens of thousands of pounds.
The video, whilst incredibly tone deaf, is not in itself wrong. Influencers have mastered the digital art of coming across as relatable, while posting snapshots of their lifestyles that remain out of reach for majority of their audiences.
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