Will X navigate a slew of trademark lawsuits?

An endless slew of infringement lawsuits have come Elon Musk’s way since the Twitter to X rebrand. Will the whole thing be short lived, or can the billionaire prevail?

Elon Musk’s strange affinity with the letter X isn’t sufficient enough to negate existing licensing laws apparently. Who would’ve thought?

Back in July, when the obsessive billionaire began to implement Twitter’s rebrand to ‘X’, we delved into the underlying motivations behind what seemed a snap-judgment move and explored the potential implications.

The fact that billions had been lent to Musk from banks and private investors to acquire Twitter in the first place suggested erasing the bluebird from existence wouldn’t be straightforward. The primary adversary, however, would always be acquiring rights to the coveted X trademark.

As trademark attorney Josh Gerben told Reuters back then, there’s ‘about a 100 percent probability that Twitter/X will be sued by both opportunistic and legitimate plaintiffs over the new name.’

X Corp. (Twitter) has been sued for trademark infringement.

The lawsuit, filed by X SOCIAL MEDIA LLC, asks a Federal Court in Florida to order X Corp to cease using the “X” mark.

X SOCIAL MEDIA LLC is represented by Gerben Perrott.

For a copy of the lawsuit: 👇… pic.twitter.com/0Weg0NTTs3

— Josh Gerben (@JoshGerben) October 2, 2023

Mere months later, Musk is now in the crosshairs of several companies either feeling their image is being ripped off or their marketing is becoming confused. On the latter, a Florida based law firm (X SocialMedia) has recently decided to sue Musk for lost revenue due to X dominating SEO.