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Facebook’s new program virtually dresses you

Facebook is in the process of developing practical Artificial Intelligence that will digitally dress you and offer advice on how to make you more โ€˜fashionableโ€™.

Remember that scene inย Clueless? Right at the beginning when protagonist Cher is scanning through her closet database on an archaic PC to find the perfect look for her first day at school? Well now, itโ€™s basically a reality.

Iโ€™m aware that Facebook isnโ€™t exactly all the rage anymore, but in yet another attempt to draw us back in, the social media giant is rolling out a new virtual styling feature that just might tempt us.

Dubbed โ€˜Fashion++โ€™, the experimental project aims to help inform our fashion choices with a tool thatโ€™s designed to scan the web and make sure we know whatโ€™s currently trendy and whatโ€™s not.

Is it set to change our morning routine forever? Operating like some sort of constructive criticism robot, the programme will make minimal adjustments to our outfits without making us feel as though weโ€™re that unfashionable.

Providing us with subtle suggestions rather than recommending, for example, that we go out of our way to buy an entirely new outfit, I think itโ€™s kinda innovative.

Itโ€™ll tell us to swap one or two items, like the shoes weโ€™re wearing or the accessories weโ€™ve opted for. And even goes as far as advising things as specific as tucking in our shirts or rolling up our sleeves. Crazy right?

So, how does it work? The system will use a so-called โ€˜discriminative fashionability classifierโ€™ trained on over 15,000 images of outfits from the internet as a source to determine whatโ€™s the most conventionally stylish.

The not-so-stylish is then โ€˜bootstrapped by swapping garments on the fashionable examples with their least similar counterparts,โ€™ explains Facebook.

Once itโ€™s trained, the outfits are updated and a โ€˜deep image-generation neutral networkโ€™ renders the new look onto a generated silhouette.

In other words, the Fashion++ algorithm will digitally dress you while taking care of any questionable choices you mightโ€™ve made (without going full extreme makeover).

Image result for clueless computer

In an effort to take the fashion world by storm, Facebook believes that this is different to existing apps with similar motives as it helps you tweak your existing outfit rather than sending you on a shopping spree.

‘We all know that the drive to buy more, instead of playing with the garments we already have in our extensive wardrobes, is really harming the planet,โ€™ said Daisy Murray, a writer at Elle UK.

Personally, I think it has the potential to change the game, especially in our fight to be more eco-conscious as weโ€™re not being pressured to spend more on fast fashion and contribute to the industryโ€™s sustainability problem.

Plus, itโ€™s already proving to be quite a hit. In a study involving 100 test outfits and almost 300 people, 92% said their outfits were more fashionable after using Fashion++ and 84% said it was pretty spot on with modifying what they already considered stylish.

Sorry to get stat-heavy but according to Facebook the results are very promising. And theyโ€™re planning to go further โ€˜using wider social media platforms like Instagram, biasing an edit towards an available inventory, and generating improvements conditioned on an individualโ€™s preferred style or occasion.โ€™

Facebook is becoming far more than just a social media platform these days, and this is a great example of how AI is being used for more creative purposes.

I reckon that in a few years, weโ€™ll be fully immersed in the next era of fashion tech. While I definitely believe that everyone should dress the way they want no matter whether itโ€™s โ€˜fashionableโ€™ or not, wouldnโ€™t it be kinda cool to have a personal stylist that we donโ€™t even need to talk to?

โ€˜Everyone deserves to feel self-assured and empowered in what they wear when they walk out the door,โ€™ said Murray. โ€˜But any efforts to help people feel more confident, whilst working with the clothes they already have, are fantastic in my books.โ€™

Iโ€™m excited to see whether or not this takes off. The concept of being dressed by a machine is indeed a little daunting, but if Black Mirrorโ€™s anything to go by, itโ€™s not the only thing that we should be expecting from the future.

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