In recent days, the fried chicken king has been accused of portraying a highly misleading account of its farming practices to the public.
In a documentary called Behind The Bucket released last December, filmmakers visited a poultry production company called Moy Park. The farm is a top supplier of poultry across Europe and the UK – including for restaurant chains such as KFC.
Going off the brand-backed video, farming conditions at Moy Park appeared to be decent. The birds lived inside a spacious shed where fresh straw covered the floor and rows of perches were placed throughout for the chickens to stand comfortably on.
The video, promoted by a popular UK Twitter account called JOE, has gained over 1m views since it was first posted. It appears that the attempt at good publicity hasn’t lasted, though.
Undercover investigators working for the vegan ‘fried chick*n’ brand VFC visited the same location in February of this February and found that the farm looked starkly different.
According to their accounts – you can see for yourself in the video below – there was severe overcrowding in the sheds, hardly any fresh food, and many birds were sick, injured, or dead.
It’s not the first time KFC’s stealthy approach to putting chicken into buckets has come under investigation, either. Around the world, KFC’s poultry suppliers have been known to adhere to a low standard of practice.
As early as 2004, reports have claimed that farms supplying the fast food’s chains chickens cram the birds together in sheds containing numbers as high as 34,000.
It is well-known that these birds tend to live for just 35 days before they are gassed, butchered, and shipped off to KFC branches. Some life, eh?
These types of conditions have been documented in the US, Germany, New Zealand, and India, despite KFC stating time and time again that improving the animal welfare at the farms it sources from is a priority.
In relation to the latest video, the company claimed that staff at Moy Park carry out at least three checks a day and that ‘a small number of birds may die between those visits’ and that they would be immediately ‘identified and removed during the next inspection.’
The unfortunate reality is that industrial farms are almost guaranteed to become breeding grounds for poor environments for animals. Large scale farming of animals and a decent quality of life for those creatures simply cannot go hand in hand.
The good news is that consumers (yes, we) have immense power. Industrial farms will be forced out of business is if we demand better animal welfare laws – or if we stop consuming factory farmed meat altogether.
So if this news has been enough for you to ditch KFC for good, don’t fret. There are loads of fast-food restaurants committed to sustainable practices in London to fulfil your cravings.
Check out this list for the juicy details.
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