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In a bid to reduce national textile waste, citizens in France will receive cashback payments in return for mending their clothes rather than throwing them out.
If evidence of a heavily polluted planet isnโt enough to stop people from throwing away their clothing at the first visible sign of wear, maybe paying them in cold hard cash will?
Thatโs what the French government had in mind when building a strategy to incentivise citizens to stop consuming so much clothing โ especially items from fast fashion companies.
From October, a new initiative will be launched to allow French residents to claim money back on every item of clothing they get repaired. For each shoe or garment mended, individuals can receive between โฌ6 to โฌ25 in cash back, depending on the type of repair they need.
The scheme will be led by the eco-organisation Refashion, which is dedicated to promoting a culture of mending rather than disposing of clothing. In turn, this will reduce the amount of clothing sent to landfill each year.
Around 700,000 tons of clothing is thrown away each year in France alone โ 10.5kgs per person โ with two-thirds of this amount ending up in landfill.
