After the beauty retailer reached $10 billion in revenue this month, employees were gifted a ‘stale’ biscuit as thanks.
Sephora – one of the leading beauty retailers in the world – made headlines last week after it amassed a staggering $10 billion in revenue. But the attention wasn’t for reasons it might have hoped; focus turned to the company’s employee gift, a single ‘stale’ cookie celebrating its latest margins.
The treat and its thank-you note – which demanded confidentiality – didn’t go down well with Sephora employees, either.
According to Business Insider, a slew of Sephora workers came forward to share their less than favourable opinions on the gift.
‘They are always coaching us to meet our goals and expectations, and, of course, everyone goes above and beyond for the company and all they give us is a stale cookie and a letter thanking us,’ said one employee who has, incidentally, now left the company.
The original post calling out Sephora appeared on Reddit last week, when a worker shared a photo of a box of cookies beneath the title ‘What a Joke.’
‘20 cookies for an entire team. The audacity of this company’ the user wrote in the description.
The photo shows a note included by Sephora, listing the company’s big financial wins of 2023, and encouraging workers to enjoy the cookies as a thank-you ‘for making it our greatest year ever’.
Unsurprisingly, Sephora’s actions have sparked outrage across the internet, as conversation spilled out onto X.
‘Damn not even a pizza party? ONE cookie?’ said an X user.
While the incident has sparked memes, and even cookie taste-test reviews from some employees, others have said the ‘gift’ made them feel like ‘dirt on the bottom of their shoes’.
It’s no surprise that Sephora has enjoyed huge economic growth this year, as the brand has been trending across TikTok. Gen-Z have played a huge part in this success, with high-end skincare and makeup brands trending amongst younger audiences.
But the disparity between the company’s financial gain and their employee rewards highlights the seemingly unstoppable growth of the productivity-pay gap.