Current in Style

Wellness culture has us training for pregnancy

Wellness culture has us training for pregnancy

Overzealous women are preparing for motherhood like it’s a marathon.  The wellness girlies have become wellness mothers. Our societal love-affair with anything self-optimising, be it an overpriced supplement or a cyborg-adjacent beauty tool, has infiltrated the minefield of motherhood – particularly for first-time parents. Social media is window dressing for the global...

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Venting may not actually be good for reducing anger

Venting may not actually be good for reducing anger

A study involving 10,189 participants of a variety of ages, genders, cultures, and ethnicities showed that the key to curbing anger is reducing physiological arousal – not indulging in it by venting.  From time to time, we all feel the urge to vent about a problem that’s been weighing heavy on our minds. My dearest colleagues could tell you about the numerous times I’ve asked: ‘can I just say something?’ paused...

By London, UK
Why Gen Z is leaving luxury fashion on the shelf

Why Gen Z is leaving luxury fashion on the shelf

High-end brands are failing to resonate with younger customers. What does this mean for the future of fashion?  For luxury fashion brands, Gen Z are a confusing bunch. They have money to spend (with many of their cohort approaching the latter end of their twenties, and a healthy bunch splurging on frivolities like bespoke tinned fish and £25 smoothies), exposure to brand mythologies, and a desire to express themselves through...

By Brighton, UK
What is a ‘swag gap?’

What is a ‘swag gap?’

TikTok’s latest colloquial term ‘swag gap’ refers to couples or partners who have an obvious difference in aesthetic and style choices. Could you be part of a ‘swag gap’ couple? TikTok has graced us with another new slang term, this time focusing on couples and their outfit choices. Yes, really. A ‘swag gap’ relationship refers to a partnership in which one person makes significantly more effort to look good than...

By London, UK
What does Vogue’s new editorial lead mean for the brand?

What does Vogue’s new editorial lead mean for the brand?

Chloe Malle has been named editorial lead of American Vogue. The self-confessed ‘nepo baby’ marks a new chapter for a former fashion mecca that seems to have lost its way.  Anna Wintour stepped back from American Vogue in July of this year, signalling a seismic shift for the editorial powerhouse amidst growing criticism around its political stance and commercial priorities. Wintour had been at the helm for 37 years, and her...

By Brighton, UK