Sophia Kianni launches ‘we wear oil’ campaign
Sophia Kianni is calling out fashion’s dependency on oil by educating others on production and manufacturing processes. Clothes are currently made from fossil fuel-derived synthetic fibres at an ‘absolutely horrific rate.’ With COP28 in full swing, phasing out fossil fuels to tackle skyrocketing greenhouse gas emissions is once again receiving...
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Fashion reseller Vestiaire Collective is dumping fast fashion
The luxury second-hand site has launched a striking campaign to announce they’re banning fast fashion giants Zara, Uniqlo, and H&M. Vestiaire Collective has been a solid advocate for the green-fashion market since its inception in 2009. At the time, it was one of the first online retailers that specialised solely in...
Textile waste zombies visit fast fashion shops in the UK
The Or Foundation has teamed up with artist Jeremy Hutchison to create fast fashion zombies that haunt high-street clothing stores in the UK. The aim is to raise awareness about the environmental cost of the industry while demanding greater transparency from retailers. By now, most of us are well aware...
Muscle dysmorphia is fuelling a silent male mental health crisis
As social media and the lucrative, unregulated supplements industry continues to promote unrealistic beauty standards, more boys and young men today are becoming obsessed with body image and bulking up to the point of risking their overall wellbeing. For as long as I’m able to remember, women have been the...
A model has gone viral for her experience of AI white-washing
With artificial intelligence on the rise, its use in the fashion world raises new moral dilemmas. Shereen Wu is a burgeoning runway model from the US. She’s also a burgeoning influencer, sharing her career and lifestyle with several thousands of followers. But it’s not her content creation or modelling skills that...
Fashion’s efforts to go green are being negated by overproduction
WRAP’s 2030 Annual Progress Report says a 12 per cent reduction in the carbon impact of clothing has been cancelled out by a 13 per cent increase in the volume of textiles produced and sold. The planet is, quite literally, drowning in clothes. Through recycling programmes have existed for...
Do we need a #MeToo movement for men?
A new Panorama investigation looked into accusations of sexual assault against male employees by former Abercrombie & Fitch CEO. Following the grim exposure of Russell Brand’s alleged sexual abuse by Channel 4 Dispatches, the BBC teased – for the first time in Panorama’s recent history – an exclusive episode. Its focus was kept secret from initial announcement until the time of air. Given the Brand allegations, a rumour mill quickly got to work...
Boody launches creative campaign highlighting underwear discomfort
It’s estimated that women spend a cumulative 27 years experiencing discomfort from underwear that digs, rubs, and leaves deep impressions on the skin. Offering their organic bamboo-based products as a solution, the B Corp certified brand is confronting this silent burden. ‘The best impression your underwear can make, is no impression at all,’ reads the slogan of a creative new campaign currently running across outdoor billboards, buses, and social media...
Are celebrities finally being transparent about cosmetic procedures?
Ariana Grande has just joined Kylie Jenner in opening up about the work she’s had done to alter her appearance. This poses the question: are we in a new era of A-lister authenticity? As social media continues to wreak havoc on our self-esteem, it can be immensely frustrating to recognise that we’re being lied to by our favourite celebrities about how they’ve altered their appearances. Take the Kardashians, for example. Despite...
Why Pinterest is booming among Gen Z
The platform just saw its best user growth in two years, with young people leading the charge. This is due to recently introduced shoppable content, which has transformed the social media site into a go-to fashion destination for the style-obsessed demographic. According to Pinterest’s CEO, the platform – designed to enable the discovery of inspiration on the Internet in the form of pinboards – has just seen its best user...
