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Converse upcycles old denim into sneakers

As part of their Renew initiative, Converse are about to drop a new collection of Chuck Taylors that upcycles old denim into sneakers.

You’ve probably already heard a lot about the new sustainable sneaker options that Converse is rolling out this year, specifically the ones made from plastic bottles, but there’s a new pair taking centre stage.

Working with our all-time favourite textile, the iconic shoe brand has teamed up with UK-based vintage retailer Beyond Retro to transform our old jeans into some pretty desirable high and low-top silhouettes.

We totally stan that so many footwear labels are starting to get on board with the sustainable fashion movement in the midst of this environmental crisis we’re having. And reducing how much waste our planet produces by integrating pre-loved materials into their products is a great place to start.

Following in the footsteps (pun intended) of its canvas predecessorRenew Denim focuses on getting creative without adding to the landfill pile.

Originally developed four years ago by Converse employees who would make their own sneakers using reclaimed materials, each pair will be made of the most disposed of fabric in the fashion industry – denim. The project is due to repurpose tens of thousands of pairs of jeans this season that will be individually butterfly cut and separated into light, medium and dark wash-based colourways.

All completely unique, each shoe panel sits above a glossy white rubber midsole with white laces, navy speckled detailing, a white toe cap, and the staple Converse All Star emblem on the back.

The Chuck 70s Renew Denim collection is available from the 22nd of August on Converse’s website and at select retailers worldwide.

Who knew you could make sneakers from jeans? Are you keen to cop a pair? Let us know in the comments.