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Thred Talk – The DIY Generation | SoundCloud rap

What does it mean to be a pop star in 2020? As social media continues to change how we consume and discover new music, up-and-coming Gen Z artists are finding their voice without record labels, taking to platforms such as SoundCloud to distribute work independently. Elliot and Charlie sit down to chat about this new DIY era, considering how new waves of young hip hop and pop acts are making the industry – and wider culture as a whole – more democratic. Industry gamechangers like Cole Bennett and Taz Taylor get a shout out, and a sly roasting of Katy Perry is thrown into the mix too, so keep a look out for that throughout (sorry Katy).

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