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    <title>Thred Website</title>
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    <link>https://thred.com/gen-z/is-chasing-a-passion-job-financially-irresponsible-in-2026/</link>
    <description>Shaped by youth culture &#124; Powered by social change</description>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/is-chasing-a-passion-job-financially-irresponsible-in-2026/</link>
            <pubDate>Thu, 05 Mar 2026 11:48:22 +0000</pubDate>
            <dc:creator>Dan Kiernan</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21965</guid>
            <description><![CDATA[Is chasing a passion job financially irresponsible in 2026, or is there a way to do so without throwing caution to the wind?]]></description>
            <content:encoded><![CDATA[Is chasing a passion job financially irresponsible in 2026, or is there a way to do so without throwing caution to the wind?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/opinion-is-my-generation-ditching-marriage/</link>
            <pubDate>Mon, 23 Mar 2026 14:12:43 +0000</pubDate>
            <dc:creator>Alexa Grayson</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=22036</guid>
            <description><![CDATA[Less 20-somethings are getting married today than ever. As Gen Z ditches wedding rings, it begs the question: what has changed?]]></description>
            <content:encoded><![CDATA[Less 20-somethings are getting married today than ever. As Gen Z ditches wedding rings, it begs the question: what has changed?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/how-mcdonalds-marketing-misfired/</link>
            <pubDate>Thu, 05 Mar 2026 15:32:21 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21973</guid>
            <description><![CDATA[McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer.]]></description>
            <content:encoded><![CDATA[McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/culture/wuthering-heights-yearning-feels-out-of-step-with-gen-z-dating/</link>
            <pubDate>Mon, 23 Feb 2026 16:55:48 +0000</pubDate>
            <dc:creator>Annie Dabb</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21919</guid>
            <description><![CDATA[The vast criticism for Emerald Fennel’s 'adaptation' of Emily Brontë’s classic novel Wuthering Heights began before the feature film had even darkened screens in full. ]]></description>
            <content:encoded><![CDATA[The vast criticism for Emerald Fennel’s 'adaptation' of Emily Brontë’s classic novel Wuthering Heights began before the feature film had even darkened screens in full. ]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/a-gen-z-guide-to-staying-safe-while-online-dating/</link>
            <pubDate>Mon, 19 Jan 2026 15:45:01 +0000</pubDate>
            <dc:creator>Alexa Grayson</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21790</guid>
            <description><![CDATA[Over one million Gen Zers are on ‘the apps’ continuously swiping in hopes of finding love or casual hookups. How can we ensure we stay safe?]]></description>
            <content:encoded><![CDATA[Over one million Gen Zers are on ‘the apps’ continuously swiping in hopes of finding love or casual hookups. How can we ensure we stay safe?]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/should-i-keep-my-side-hustle-a-secret-from-management/</link>
            <pubDate>Wed, 11 Feb 2026 14:46:15 +0000</pubDate>
            <dc:creator>Dan Kiernan</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21883</guid>
            <description><![CDATA[‘Should I tell my manager about my creative side hustle, or will they assume I’m not focused on my main job?’]]></description>
            <content:encoded><![CDATA[‘Should I tell my manager about my creative side hustle, or will they assume I’m not focused on my main job?’]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/how-to-stay-motivated-and-set-professional-goals-for-the-year-ahead/</link>
            <pubDate>Mon, 26 Jan 2026 12:52:36 +0000</pubDate>
            <dc:creator>Dan Kiernan</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21819</guid>
            <description><![CDATA[Staying motivated can be tough at work.

When you’re in education there's regular feedback, fresh objectives, a higher purpose (your development) and an end in sight (graduation). You have a ready-made community (your friends) and people around you who really care about your success (teachers, lecturers, parents).]]></description>
            <content:encoded><![CDATA[Staying motivated can be tough at work.

When you’re in education there's regular feedback, fresh objectives, a higher purpose (your development) and an end in sight (graduation). You have a ready-made community (your friends) and people around you who really care about your success (teachers, lecturers, parents).]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/gen-z-are-reading-more-than-youd-think/</link>
            <pubDate>Mon, 22 Dec 2025 15:24:32 +0000</pubDate>
            <dc:creator>Flo Bellinger</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21706</guid>
            <description><![CDATA[Despite AI fearmongering and negative social media narratives, Gen Z might be reading more than you’d think – albeit in untraditional ways. ]]></description>
            <content:encoded><![CDATA[Despite AI fearmongering and negative social media narratives, Gen Z might be reading more than you’d think – albeit in untraditional ways. ]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/new-report-suggests-gen-z-are-losing-faith-in-the-internet/</link>
            <pubDate>Mon, 22 Dec 2025 13:34:38 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21702</guid>
            <description><![CDATA[A new survey by Ofcom has found that those aged 18-34 are becoming increasingly disillusioned with the internet, regarding it as detrimental for their mental health and society at large. It looks as though young people may be less enthusiastic about the internet and its wider consequences than older generations, at least according to a &#8230; <a href="https://thred.com/gen-z/new-report-suggests-gen-z-are-losing-faith-in-the-internet/">Continued</a>]]></description>
            <content:encoded><![CDATA[A new survey by Ofcom has found that those aged 18-34 are becoming increasingly disillusioned with the internet, regarding it as detrimental for their mental health and society at large. It looks as though young people may be less enthusiastic about the internet and its wider consequences than older generations, at least according to a &#8230; <a href="https://thred.com/gen-z/new-report-suggests-gen-z-are-losing-faith-in-the-internet/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/newsletters/its-a-wrapped-analysing-spotifys-gen-z-success/</link>
            <pubDate>Fri, 12 Dec 2025 15:19:00 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21667</guid>
            <description><![CDATA[Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media.]]></description>
            <content:encoded><![CDATA[Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/new-uk-report-urges-nhs-support-to-improve-gen-z-health/</link>
            <pubDate>Mon, 08 Dec 2025 17:19:53 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21640</guid>
            <description><![CDATA[Despite drinking less and having a greater interest in fitness, Gen Z still faces worsening mental health, increasing obesity rates and dwindling resources for various disabilities. Experts warn that they could risk being left behind. A new report by The King’s Fund warns that the government must do more to improve the health of Gen &#8230; <a href="https://thred.com/gen-z/new-uk-report-urges-nhs-support-to-improve-gen-z-health/">Continued</a>]]></description>
            <content:encoded><![CDATA[Despite drinking less and having a greater interest in fitness, Gen Z still faces worsening mental health, increasing obesity rates and dwindling resources for various disabilities. Experts warn that they could risk being left behind. A new report by The King’s Fund warns that the government must do more to improve the health of Gen &#8230; <a href="https://thred.com/gen-z/new-uk-report-urges-nhs-support-to-improve-gen-z-health/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/could-millennials-and-gen-z-save-the-cruise-industry/</link>
            <pubDate>Wed, 19 Nov 2025 17:14:03 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21574</guid>
            <description><![CDATA[Gen Z and millennials now make up almost 50% of cruise guests. The industry has noticed and is tailoring its experiences and marketing to maintain the post-pandemic rebound.]]></description>
            <content:encoded><![CDATA[Gen Z and millennials now make up almost 50% of cruise guests. The industry has noticed and is tailoring its experiences and marketing to maintain the post-pandemic rebound.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/esther-akpovi-is-leading-nigerias-youth-to-governance/</link>
            <pubDate>Wed, 19 Nov 2025 11:33:21 +0000</pubDate>
            <dc:creator>Derrick Wachaya</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21568</guid>
            <description><![CDATA[For a long period, hierarchy and tradition has been foundational to politics. Now, a new generation has come to change the rules about what it means to be a leader; they're younger, connected and, pressing the boundaries of the norm.]]></description>
            <content:encoded><![CDATA[For a long period, hierarchy and tradition has been foundational to politics. Now, a new generation has come to change the rules about what it means to be a leader; they're younger, connected and, pressing the boundaries of the norm.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/gen-z-are-backing-intellectual-growth/</link>
            <pubDate>Fri, 14 Nov 2025 15:15:09 +0000</pubDate>
            <dc:creator>Flo Bellinger</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21555</guid>
            <description><![CDATA[Being chronically online in the age of AI fatigue has us all fearing for our brains. But it’s also pushing a movement of intellectualism and academic stimulation amongst Gen Z. ]]></description>
            <content:encoded><![CDATA[Being chronically online in the age of AI fatigue has us all fearing for our brains. But it’s also pushing a movement of intellectualism and academic stimulation amongst Gen Z. ]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/study-says-seasonal-fatigue-for-gen-z-kicks-in-now/</link>
            <pubDate>Tue, 11 Nov 2025 17:58:37 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21539</guid>
            <description><![CDATA[Research commissioned by OnePlus says that the end of year rush creates a lull in Gen Z relationships. Ten percent admitted to falling asleep on dates, and eight percent claims to have nodded off during sex.]]></description>
            <content:encoded><![CDATA[Research commissioned by OnePlus says that the end of year rush creates a lull in Gen Z relationships. Ten percent admitted to falling asleep on dates, and eight percent claims to have nodded off during sex.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/gen-z-dont-know-how-to-feel-about-perfume-in-public/</link>
            <pubDate>Tue, 11 Nov 2025 16:03:25 +0000</pubDate>
            <dc:creator>Flo Bellinger</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21536</guid>
            <description><![CDATA[Is spraying in shared spaces a cardinal sin? ]]></description>
            <content:encoded><![CDATA[Is spraying in shared spaces a cardinal sin? ]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/study-says-gen-z-are-job-hopping-and-income-stacking-to-avoid-risk/</link>
            <pubDate>Thu, 06 Nov 2025 17:50:36 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21510</guid>
            <description><![CDATA[While our parents may have willingly climbed the corporate ladder, Gen Z evidently feels safer by having multiple paid gigs on the go at once.]]></description>
            <content:encoded><![CDATA[While our parents may have willingly climbed the corporate ladder, Gen Z evidently feels safer by having multiple paid gigs on the go at once.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/study-says-gen-z-is-all-about-sober-sex/</link>
            <pubDate>Thu, 23 Oct 2025 15:38:32 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21432</guid>
            <description><![CDATA[A ZipHealth survey suggests that Gen Z greatly prefer sober sex to drunken hookups. The stats give us an inkling as to why.]]></description>
            <content:encoded><![CDATA[A ZipHealth survey suggests that Gen Z greatly prefer sober sex to drunken hookups. The stats give us an inkling as to why.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/gen-z-claim-porn-was-first-introduction-to-sex/</link>
            <pubDate>Wed, 22 Oct 2025 15:54:15 +0000</pubDate>
            <dc:creator>Charlie Coombs</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21426</guid>
            <description><![CDATA[A survey conducted by LADbible and ResearchBods has found that pornography serves as an educational tool for a large portion of Gen Z. Should we be concerned about the wider implications?  New research suggests that pornography has a significant impact on the sexual education of young people, especially Gen Zers between 15 and 25-years-old. A &#8230; <a href="https://thred.com/gen-z/gen-z-claim-porn-was-first-introduction-to-sex/">Continued</a>]]></description>
            <content:encoded><![CDATA[A survey conducted by LADbible and ResearchBods has found that pornography serves as an educational tool for a large portion of Gen Z. Should we be concerned about the wider implications?  New research suggests that pornography has a significant impact on the sexual education of young people, especially Gen Zers between 15 and 25-years-old. A &#8230; <a href="https://thred.com/gen-z/gen-z-claim-porn-was-first-introduction-to-sex/">Continued</a>]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/will-ai-change-the-value-of-human-mentorship/</link>
            <pubDate>Mon, 20 Oct 2025 13:48:23 +0000</pubDate>
            <dc:creator>Dan Kiernan</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21413</guid>
            <description><![CDATA[As AI automates entry-level work, the way we learn on the job is shifting. Mentorship won't vanish, but its purpose is evolving into something far more human. I won't be out of a job, probably.]]></description>
            <content:encoded><![CDATA[As AI automates entry-level work, the way we learn on the job is shifting. Mentorship won't vanish, but its purpose is evolving into something far more human. I won't be out of a job, probably.]]></content:encoded>
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/21359/</link>
            <pubDate>Thu, 09 Oct 2025 14:03:37 +0000</pubDate>
            <dc:creator>Flo Bellinger</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21359</guid>
            <description><![CDATA[High-end brands are failing to resonate with younger customers. What does this mean for the future of fashion? ]]></description>
            <content:encoded><![CDATA[High-end brands are failing to resonate with younger customers. What does this mean for the future of fashion? ]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2025/10/Gen-Z-luxury-brands.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/why-are-we-watching-everything-with-subtitles/</link>
            <pubDate>Fri, 03 Oct 2025 11:25:39 +0000</pubDate>
            <dc:creator>Flo Bellinger</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21321</guid>
            <description><![CDATA[The phenomenon of half-watching, half-listening is symptomatic of a broader degradation in our attention spans. ]]></description>
            <content:encoded><![CDATA[The phenomenon of half-watching, half-listening is symptomatic of a broader degradation in our attention spans. ]]></content:encoded>
            <enclosure url="https://thred.com/wp-content/uploads/2025/10/subtitles.png" length="0" type="image/jpeg" />
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            <title>Thred Website</title>
            <link>https://thred.com/gen-z/opinion-can-we-reject-hustle-culture-without-losing-our-jobs/</link>
            <pubDate>Tue, 23 Sep 2025 12:50:55 +0000</pubDate>
            <dc:creator>Eylül Aytan</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21259</guid>
            <description><![CDATA[The media still treats Gen Z like a species to be decoded, and one of the last surviving myths about us is that we’re masters at setting professional boundaries. So, am I a failed Gen Z, or is dismissing hustle culture more complicated in reality? Honestly, I still feel guilty when I don’t overwork.]]></description>
            <content:encoded><![CDATA[The media still treats Gen Z like a species to be decoded, and one of the last surviving myths about us is that we’re masters at setting professional boundaries. So, am I a failed Gen Z, or is dismissing hustle culture more complicated in reality? Honestly, I still feel guilty when I don’t overwork.]]></content:encoded>
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            <item>
            <title>Thred Website</title>
            <link>https://thred.com/gen-z/gen-z-are-getting-stingy-with-their-data/</link>
            <pubDate>Thu, 18 Sep 2025 16:22:42 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21243</guid>
            <description><![CDATA[Gen Zers are making incremental life changes to ensure less private online data is handed out willy-nilly. It seems we take a ‘soft’ approach to rejecting everything now, and this is no different.]]></description>
            <content:encoded><![CDATA[Gen Zers are making incremental life changes to ensure less private online data is handed out willy-nilly. It seems we take a ‘soft’ approach to rejecting everything now, and this is no different.]]></content:encoded>
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            <item>
            <title>Thred Website</title>
            <link>https://thred.com/gen-z/gen-z-like-their-love-with-a-small-price-tag/</link>
            <pubDate>Wed, 17 Sep 2025 14:25:13 +0000</pubDate>
            <dc:creator>Flo Bellinger</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21235</guid>
            <description><![CDATA[If you thought the pandemic was the only thing forcing us to stay at home, think again. These days there’s plenty to keep Gen Z off the dating scene – but the main culprit for their waning engagement with romance is money. ]]></description>
            <content:encoded><![CDATA[If you thought the pandemic was the only thing forcing us to stay at home, think again. These days there’s plenty to keep Gen Z off the dating scene – but the main culprit for their waning engagement with romance is money. ]]></content:encoded>
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            <item>
            <title>Thred Website</title>
            <link>https://thred.com/gen-z/whats-changed-with-national-living-wage-in-2025/</link>
            <pubDate>Mon, 15 Sep 2025 13:34:39 +0000</pubDate>
            <dc:creator>Flo Bellinger</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21219</guid>
            <description><![CDATA[If you’re working part-time alongside university or just starting out in full-time employment, you’ve probably come across the term National Living Wage. It’s often confused with the minimum wage, but there are key differences that can affect your paycheque.]]></description>
            <content:encoded><![CDATA[If you’re working part-time alongside university or just starting out in full-time employment, you’ve probably come across the term National Living Wage. It’s often confused with the minimum wage, but there are key differences that can affect your paycheque.]]></content:encoded>
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            <link>https://thred.com/gen-z/gen-z-is-all-about-the-national-trust-in-2025/</link>
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            <dc:creator>Jamie Watts</dc:creator>
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            <description><![CDATA[Why is Gen Z’s love of the National Trust everywhere in the media? It actually makes a lot of sense.]]></description>
            <content:encoded><![CDATA[Why is Gen Z’s love of the National Trust everywhere in the media? It actually makes a lot of sense.]]></content:encoded>
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            <link>https://thred.com/newsletters/why-are-gen-z-suddenly-so-invested-in-stocks/</link>
            <pubDate>Thu, 04 Sep 2025 15:55:13 +0000</pubDate>
            <dc:creator>Jamie Watts</dc:creator>
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            <description><![CDATA[Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense.]]></description>
            <content:encoded><![CDATA[Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense.]]></content:encoded>
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            <link>https://thred.com/gen-z/career-coach/gen-zers-must-get-literate-for-cvs-and-linkedin/</link>
            <pubDate>Thu, 28 Aug 2025 15:44:54 +0000</pubDate>
            <dc:creator>Dan Kiernan</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21112</guid>
            <description><![CDATA[How should Gen Z navigate the pressure to appear 'AI-literate' on CVs or LinkedIn when many still feel under trained or unsure where to start?]]></description>
            <content:encoded><![CDATA[How should Gen Z navigate the pressure to appear 'AI-literate' on CVs or LinkedIn when many still feel under trained or unsure where to start?]]></content:encoded>
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            <link>https://thred.com/gen-z/is-gen-z-the-rejection-generation/</link>
            <pubDate>Tue, 26 Aug 2025 16:19:46 +0000</pubDate>
            <dc:creator>Flo Bellinger</dc:creator>
            <guid isPermaLink="false">https://thred.com/?p=21086</guid>
            <description><![CDATA[From job applications to dating apps, rejection has become a defining experience of modern young adulthood – but is it shaping resilience, or just burning us out? ]]></description>
            <content:encoded><![CDATA[From job applications to dating apps, rejection has become a defining experience of modern young adulthood – but is it shaping resilience, or just burning us out? ]]></content:encoded>
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