Ephemeral audio chat platforms are seriously striking a chord with Gen Z in early 2021. Twitter is now looking to get in on the act with ‘Spaces.’
There may be some truth in the notion that lockdown has made us all a tad lazier, because big social networking platforms are all about audio recently – who has the time to type anymore?
The latest to hop on-board the burgeoning trend is Twitter, which is finally upping the testing phase for its own private chatroom function ‘Spaces,’ set to roll out to Android users over the weekend.
As part of a new initiative to speed up its pace of development in 2021, Twitter is looking to capitalise on new openings fast, and opportunity has definitely come knocking this month.
Keen to exercise this new company ethos, product chief Keycon Bekypour has identified the mass hype created by Clubhouse – the invite only chatroom app grabbing the attention of teens across the globe – and is zeroing in to take advantage of the emerging market.
Appearing alongside Twitter Fleets (the platform’s own story feature) at the top of the homepage, Android users will start to notice a purple icon containing multiple users’ display pictures. This means that a public chatroom within Spaces is underway and open to join.
Once in a chatroom, you can request to speak through a mic icon in the bottom corner. Those leading the chat will then decide whether or not to give you the floor, as servers can be filled by hundreds of users at once. I guess we’ll see how friendly some of these blue tick influencers actually are.