Too Good To Go is the rapidly growing social impact start-up leading a revolution against surplus food waste across Europe and the US.
Whether or not you’re partaking in Veganuary, there’s no question that diving into 2021 people are more conscious than ever before in terms of what we’re eating, and limiting carbon footprints will no doubt be one of the popular New Year’s resolutions this year.
Now able to arm ourselves with nifty apps like Klima and Bulb – that help to offset your individual carbon toll with instant payments – keeping ourselves in check in terms of living a relatively green lifestyle and becoming conscious consumers is simpler than ever before.
However, while most are occupied by precisely what they’re eating in terms of carbon calories and their food’s specific production process, an equally important aspect of sustainable eating is all too frequently overlooked, and that’s limiting surplus food waste.
— Jordan Borg (@jordan_thred) December 29, 2020
This is where Danish tech-for-good start-up Too Good To Go comes in.
Operating a giant marketplace stocked entirely by surplus grub, Too Good To Go has been bulk buying items taken off shelves for being too close to expiry from restaurants, grocery stores, and bakeries, and has been selling them on to its own customers at greatly reduced prices for over five years.
Building an impressive presence across both Europe and the US – which incidentally is where 40% of the global food supply is said to go to waste – Too Good To Go has already saved over 50 million meals through connecting consumers with local restaurants and grocery stores on its app.
Just for context, each meal that avoids being pulped and re-circulates through the app equates to saving the energy required to charge a smartphone 422 times. So don’t tell me, it’s just a bit of sushi.