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The new E-commerce platform aimed at Millennials and Gen Z just received second round funding from Drake and Live Nation Entertainment.
When was the last time you hit up your local high street to purchase the latest tech, clothes, or games? Withย over half of usย now shopping more online than we do in-store, it shouldnโt come as a shock that market-leading brands and small start-ups alike are attempting to make their mark on the digital purchasing space.
Whether itโs creating new tools on Instagram to integrate shopping more seamlessly into the user experience, or creating an entirely new app from scratch, thereโs now more ways than ever to pick up products on the web.
You can add Ntwrk to that list, which aims high-end celebrity endorsed products to Millennials and Gen Z and looks like it could be making industry waves in the near future. At least, Drake seems to think so.
What is Ntwrk?
With the self-proclaimed intention of allowing โshopping at the speed of cultureโ, Ntwrk is a standalone app and website that hosts live streams, โshoppable episodesโ, and exclusive drops. You can tune in at certain times each day for special releases from a wide variety of brands, though the focus is mostly streetwear and limited art merchandise.
If youโre in need of some top-quality gear and want something youโll only be able to grab for limited times, Ntwrk is probably up your street. They offer big discounts too โ with ongoing raffles for items such as Louis Vuitton bags and Nike sneakers at a fraction of their resale prices. The company is aiming to make the shopping experience interactive and fast-paced, with incentive to frequently return to the platform.
So, you could save a buck and look cool doing it.
Who has invested?ย
Drake isnโt the only A-lister whoโs put money into the project. Despite being less than twelve months old, Ntwrk has bagged backing from Warner Bros. Entertainment and Jimmy Iovine. The CEO, Aaron Levant, previously created the ComplexCon festival and founded Agenda, the famous fashion trade show. Investors clearly view him as a safe pair of hands.
With Drake now behind the company, we could see even more names come on board in the future. We should also expect more celebs such as ASAP Rocky and Juice Wrld to continue to use the platform to sell and promote their own lines of clothing and merchandise, given that theyโve already used it for several item runs in the past.
