Launched in 2019, Ampverse has already helped bring brands like Samsung and Garnier into the e-sports market, propelling the industry further into the mainstream.
The e-sports industry continues to grow exponentially across the globe, with the Southeast Asian market generating over 4.4 billion USD in revenue last year alone.
It’s becoming an increasingly lucrative market for businesses to tap into, particularly if they’re hoping to bring in Gen Z consumers who are notoriously hard to target. We’ve seen a wider array of companies outside of tech and gaming begin to sponsor large scale events and tournaments in recent years – Coca Cola now has its own e-sports Twitter and Louis Vuitton partnered with League of Legends in September last year.
This doesn’t mean that every brand under the sun is open to sponsoring e-sports just yet though, despite its huge growth and continued success with young gamers.
Small start-up marketing agencies like Ampverse are helping to bridge the gap and bring more mainstream companies on board, potentially encouraging e-sports to compete with traditional sporting industries.