Zuckerbergβs tech powerhouse is tapping into online currency in 2020 – but whoβs it really benefiting?
Facebook has just officially announced that it will be launching a new digital, global currency starting next year, with the promise of easy money transfers through WhatsApp or Messenger and cheap international transaction fees.
The new service is called Libra and is being back by 28 big company names, including Uber, eBay, and PayPal. Facebook has claimed the service is designed to help over 1.7 billion βunbankedβ people get a foot in the formal financial world, as well as support smaller businesses who struggle to afford the expensive costs of international banking.
Facebookβs actual intentions have been hit with some understandable suspicion, however. Zuckerbergβs social media empire has not had the easiest ride over the last few years, with privacy concerns and allegations of data mishandling never too far from the headlines. The idea that Facebook will suddenly have access to our financial data is scary, and we should be cautious given its bumpy track record.
Of course, itβs not all doom and gloom. Libra has the potential to open up avenues for those not currently in the financial system and reduce the financial gap for smaller, less wealthy enterprises. Plus, easily moving cash between friends is an appealing premise, one that younger users of Facebook are likely to embrace.
After the disastrous bubble burst of Bitcoin, this could be the first meaningful crypto-currency to hit the mainstream. But as Facebook bleeds more and more into our everyday lives, we should be hesitant to embrace its new venture with open arms.
As of right now, itβs not absolutely clear how Libra will function. We know that the service will allow payments to be made through Messenger and WhatsApp, and will be independently managed.
Facebook users will be able to buy Libra currency through the platform directly. Theyβll then be able to send currency as βeasily and instantly as you might send a text messageβ. The company has hopes to increase functionality with time and allow transactions such as bill payments, train season tickets, and small purchases to be made via a code or simple touch.
Keep in mind that Libra isΒ notΒ like Apple or Google Pay, and is not just a means of using contactless payment on an existing bank account. This will be an entirely new currency with its own assets. Youβll need to purchase units of Libra with normal money.
Should we really trust Facebook with our money?
Facebook is doing all it can to make this new project trustworthy β 28 large brands have backed the currency and Zuckerberg has stated the company is working in accordance with governments and central banks, including the US Treasury and Bank of England.
Itβs worth noting that Libra will be managed independently by a group of companies and charities, of which Facebook is only one. Telecoms companies, payment firms, and digital businesses will all have a hand in the running of Libra under the βLibra Associationβ.
For anyone whoβs kept up with Facebookβs activity recently this shouldnβt come as much of a surprise. Data mishandling has been at the heart of its public image for quite some time. Libra is being pitched as a noble investment to help the underfinanced rather than a means of growing the companyβs already extremely large empire.
Despite all of this, though, we still donβt know how exactly Libra will be regulated, nor do we have any information on how it will combat piracy and scammers.
The Financial Times has arguedΒ that Facebookβs apparent attempt to help the underfinanced is misplaced, needlessly creating a new currency under the guise of charity. Libra may tackle the issue of unbanked people by simply offering them a cheaper bank, but the issue goes much deeper and is an inherently sociological challenge.
Actual charities already exist to study and combat the underbanked issue, such as Kenyaβs Mpesa scheme and WorldRemit. Studies on the underbanked indicate that over a third do not have enough money to put into a bank. Itβs not necessarily fees or expensive transactions that are causing problems β people are simply too poor.
To meaningfully create change, Facebook would have to pour hefty amounts of resources and funding into the education and infrastructure of developing countries, something itβs unlikely to do in the immediate future. Simply creating a new way to pay thatβs more internationally focused will not help a large chunk of underbanked people.
What could Libra mean for you?
Where Libra could thrive, however, is with younger customers and Messenger users. Contactless pay and smartphone transactions have slowly but surely phased out our need for cash on a day-to-day basis. Facebookβs move into the crypto-currency marketplace could be an inevitable step toward a completely online banking world.
Cheap international fees and simple payments between friends is also likely to be a feature that many find genuinely useful, and could wind up being one of Libraβs main selling points in richer countries. With VISA, Uber, and others getting on board with the new currency, weβre likely to see in-app purchases become even easier.
Microtransactions will be quicker, and moving digital credit between devices and accounts will no doubt become even less of a headache. Put simply, Libra has the potential to be fast, convenient, and useful, qualities that will appeal to a generation already fairly used to their online data being stored and sold.
Weβll just have to wait and see where Zuckerbergβs crypto-currency goes. Facebook has the opportunity to redeem themselves and provide genuine social change that goes beyond analytics scandals. While itβs not clear just yet who exactly will be laughing all the way to the bank (all bets on Z-berg), itβs obvious that Libra could help businesses and offer a quicker way to manage money. Letβs just hope that Facebook stays true to its word.
I’m Charlie (He/Him), the Editor In Chief at Thred. I studied English at the University of Birmingham and as a music and gaming enthusiast, I’m a nerd for pop culture. You can find me curating playlists, designing article headline images, and sipping cider on a Thursday. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.
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