Nearly all of the top ten users in the UK appear to have written fraudulent five-star reviews that undermine Amazon’s product recommendations.
Amazon has removed over 20,000 ‘fake’ reviews created by a small handful of top users as it struggles to keep on top of false and inaccurate user feedback.
Seven of the top ten UK reviewers have been engaging in suspicious activity, The Financial Times reported last week, posting thousands of five-star ratings on products in exchange for a quick buck from the supplier. Most were written for small and unknown Chinese companies.
Justin Fryer, the number one UK Amazon reviewer, wrote a five-star review once every four hours on average throughout August. Either Justin has a serious addiction to high quality products and feels the need to share his never-ending joy with the world, or he’s in cahoots with scammers and small-time companies. Fryer claims that all of his posts are legitimate and many of the items he’s reviewed end up being resold on eBay, though he has since deleted his review history from Amazon. Two other top users have now followed suit.