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The Kardashians jump on the resale shopping bandwagon

In the wake of the Kardashain’s recent venture into the resale business, we take a look at what this venture means for the future of second-hand shopping.

If you read our recent article about fast fashion’s long overdue demise, then you’ll know that resale shopping is all the rage nowadays.

Forever 21 has officially filed for bankruptcy. A ‘Fashion Pact’ was signed at this year’s G7 summit. And brands are starting to change their methods of production in an effort to reduce the industry’s impact on our planet.

These are all just a few of the changes being made by major companies as consumers come to terms with the fact that they’re better off investing in sustainable fashion and timeless pieces that’ll hold up for years. And it’s for this reason that wearing other people’s clothes is now more fashionable than ever before.

For those who still think it isn’t ‘cool’, bear in mind that buying second-hand items has increased by 46% in the last two years, and one in three Gen Zers much prefer reusing and recycling to ‘mall culture’ and disposable fashion.

The resale clothing market is growing at a rate that’s twenty-one times faster than the overall fashion industry and honestly, why wouldn’t the Kardashians want to get on board?

Kardashian Kloset, which launches today, will let shoppers purchase items right from their very own collections. If you follow any of the sisters on social media, you will – like me – have fawned over the copious pairs of shoes, stunning gowns and designer handbags that line the shelves of their enormous wardrobes.

While there is no indication as to how deep into their infamous closets they’ll actually be going, no more admiring from behind our screens, we’ll actually be able to get our hands on some of the things they’ve worn.

The Kardashian Kloset insta page doesn’t really give us a lot more info, but we do get a sneak peek of what’s going to be on sale, including Kris’ old Gucci handbag and a Kith x Misbhv two-piece set worn by Kylie Jenner. It’s also pretty unclear whether the money raised from these sales will go directly to the family, or to charity.

In the past, Kim has sold her clothes on eBay to benefit a number of organisations like the Children’s Hospital in Los Angeles and the Buried Alive Project so it’s quite likely they’ll be donating the proceeds to a good cause. But i’d hold off for confirmation if that’s something you care about (and let’s be honest it probably should be).

It’s not as if they didn’t already have enough businesses under their belt, but the family’s decision to venture into resale with their very own company is certainly a smart one. The massive surge in the industry’s mainstream popularity over the past year is not one to be ignored, especially since resale is expected to be bigger than fast fashion within the next decade and worth $51 billion in 2023. I guess we’ll have to wait and see.

Update 07/10/19: The website is now launched. Head over there to get your hands on some one-of-a-kind items ranging from pretty affordable to break your bank account.

 

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