As part of her dedication to sustainable fashion, Stella McCartney is launching the world’s first biodegradable stretch denim line using plant-based yarns.
Stella McCartney is leading the way as more and more brands begin to hop on the sustainable fashion bandwagon. A passionate nature lover and big believer in change, the designer is dedicated to making a difference within an industry renowned for its contribution to our current climate crisis.
Setting the bar high with her pioneering work on sustainable fashion, McCartney has long rejected the use of furs and leather in her clothing lines, advocated for less waste, and incorporated plant-based materials into many of her designs.
Now, she’s taking her commitment to eco-fashion a step further by launching an entire collection of biodegradable stretch denim that’ll be the first of its kind for the fashion house – and the rest of the world.
Consisting of 10 stretch denim pieces in two different styles, the line is set to debut with the rest of McCartney’s AW20 collection in May. Collaborating with Italian brand Candiani Denim her aim is to reduce the carbon footprint of a denim line that – like many others – is still using a large amount of harmful dyes and water (reportedly around 1,800 gallons) for a single pair of jeans.