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Puma release unisex LQD CELL Optics

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London, UK
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Puma have just introduced a bright new addition to their collection with the unisex LQD CELL Optic.

Following the chunky footwear trend, Puma dropped their latest LQD CELL instalment yesterday, a bold pair of neon kicks that combine style with ultimate comfort.

An evolution of their original CELL tech sneakers, the LQD edition is slightly smaller and has been improved upon with more resilient material arranged to maximise movement.

Futuristic, innovative technology partnered with a retro design, the sneakers are super striking and guaranteed to turn some heads.

The eye-catching upper is hyper-colourful, with semi-translucent overlaid panelling and formstrips on either side that glow shades of orange, green and highlighter yellow.

Providing optimal stability with a heel counter and fusing ProFoam with hexagonal cells that are implemented in the sole, the German footwear label have constructed a sneaker that can take on the dynamism of our modern world.

There are no gender boundaries to these dynamic shoes, they’re for everyone and can be worn anywhere you choose. From a wild night out to your daily gym session, the brand puts comfort first with the bulky midsole that features Puma’s LQD CELL cushioning technology.

Retailing for $110, the LQD CELL Optics are available worldwide as of yesterday at select retailers and on PUMA.com.

Would you don a pair of these stylish sneaks? Let us know in the comments.

Feature Media Manager & Senior Writer London, UK

Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.

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