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Marcus Rashford links with Burberry for his next youth-focused project

At least 400,000 children in the UK do not own a book. The 23-year-old footballer has teamed up with the nation’s most iconic fashion brand to change their futures.

Giving back to the community is part of Marcus Rashford’s modus operandi.

Just when you thought he was on hiatus after successfully securing free school meals for millions of children, Rashford has announced a new charity partnership to uplift young people across the country.

This time, it’s all about education. Research has shown that childhood reading greatly impacts cognitive development, regardless of the individual’s socio-economic background.

For this reason, Marcus Rashford and Burberry have started an initiative to supply disadvantaged children with books, at home and in the classroom.

The fashion house has pledged to create libraries in 10 underfunded schools across Manchester, Yorkshire, and London. A total of 8,000 books will be donated, with library training provided to 200 teachers across England.

All ten schools involved in the initiative will also take part in the Marcus Rashford Book Club, which began earlier this year in partnership with Macmillan Children’s Books. Thanks to Burberry’s funding, the programme is set to increase its reach to over 3,500 underprivileged children.

Speaking of the new partnership with Burberry, Rashford said, ‘these children need the escapism of reading more than most, and access to books should not be restricted by the area you grow up in.’

It doesn’t stop there. Burberry is helping Rashford’s charitable work reach international levels, offering life-changing funding to community organisations in London, New York, and beyond.

The Manchester United forward admitted that he is typically hesitant to undertake commercial partnerships as it raises concerns over time management.

Amidst daily training, multiple league games a week, and juggling a personal life, brand collaborations threaten to subtract from the little time he currently has for community work.

But Burberry’s offer was of a different calibre.  ‘[The brand] has embarked on this journey with me to influence real positive change within the communities and offer the stability that is so vital to children’s development,’ Rashford told Vogue.

He continued, ‘With this announcement, Burberry will be viewed by communities like mine to be a saving grace, as a brand that cares about the community and those lesser off than others. It will be a brand that people will aspire to be part of, and that communities will never forget.’

Marcus Rashford has made a real point of giving back to the city that built him – especially when it comes to fostering a better life for disadvantaged youth.

Hardly in his mid-twenties, Rashford has already made a big name for himself in this arena. Without a doubt, we can expect him to continue adding to his list of charitable achievements for many years to come.

 

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