Adidas launches collab with Prada

Adidas has officially launched its highly anticipated collab with Italian fashion house Prada: a limited-edition pair of Superstar sneakers and a classic bowling bag.

Prada and Adidas have officially launched their highly anticipated collaboration after releasing multiple teasers earlier this month. The sports brand and fashion label have teamed up for a limited-edition joint range which will be available to purchase on December 4 at select retailers around the world and on their respective websites.

The two items in the collection include an updated version of the signature Adidas Originals Superstar sneaker and a bowling bag-meets-gym bag which comes in both black and white with contrast piping, a nylon strap, and co-branding placement.

The Superstar was first created over 50 years ago and quickly became Adidas’ most popular shoe, particularly among more that 75% of NBA players who jumped to cop the trainers within a few years of their initial launch. ‘The sneaker does not require being redesigned,’ said Prada x Adidas during a press release because it has ‘crossed boundaries and challenged definitions through five decades.’ As a result, the Superstar has only been tweaked ever so slightly to incorporate Prada, with a succinct and subtle makeover.

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