Berlin-based start-up, Wajve, is striving to build a one-stop app for Gen Zers to manage their finances and learn the nuances of banking through guides and live advice.
Modern day banking is undeniably all about convenience, certainly when talking to young people.
Over the last decade, trips to physical banking branches have given way to companion apps and instant transactions. Similarly, keeping track of what we spend is split between nifty apps like Monzo and Splitwise.
This wholesale shift into mobile has benefited no demographic more than the self-proclaimed natives of the digital-first economy, Gen Z, and banking experiences are set to become even more seamless in 2021 and beyond.
Having just secured €5 million in seed funding from EQT Ventures and 468 Capital, Wajve aims to be at the forefront of that next step, and the Berlin-based start-up is catering directly to Gen Z earners.
First created back in 2018, German entrepreneurial duo Bastian Krautwald and David Meyer envisioned a single platform where young people could manage their money, be educated on the nuances of banking, and receive day-to-day advice related to changing markets.
Recognising that Gen Z comprises 32% of the global population, the pair placed real emphasis on ensuring the app’s experience is intuitive and ‘frictionless.’ The official website today proclaims Wajve as ‘pure knowledge – no babble.’