Music distributors such as Ditto are making it simpler than ever to get your music out to the masses, and it might be the best place to start if you’re a Gen Z artist.
If, like me, you often find yourself going down odd Spotify rabbit holes, you’ve probably stumbled upon many great artists that only have a small number of listeners. Often these EPs or singles are hidden gems that need more recognition – but how does an artist go about distributing this music in the first place without a label? To that end, how do they grow an audience without traditional promoters and radio play?
Step forward digital music distributor companies such as Ditto, the sole purpose of which is to give musicians a way to get their music to the masses without compromising on legality or copyright. These types of business models have popped up all across the web in the last decade as streaming has taken over physical sales. Here’s an interview with the CEO of Ditto to give you some insight:
All of this is particularly relevant for Gen Z artists, most of whom never even consider releasing their work through physical means. Where is anyone going to buy a CD of a single? Is this 2003? The most important aspect of music distribution today is online streaming services, and making sure you get your stuff on every platform possible. Yes, even TIDAL, for all twelve people who use it.