As airlines search for novel ways of generating revenue during Covid-19 without leaving the runway, jumbo jet restaurants are proving incredibly popular.
Here I was thinking that airplane food was without doubt the least exciting aspect of flying through a tin can at 36,000 feet, but it would appear the powdered egg and liquid mash offered by economy class isn’t indicative of the overall quality of dining available to flyers.
When it comes to balancing a piping hot meal on a tiny fold out table people can’t get enough. That’s what reports coming out of Singapore Airlines Ltd are suggesting, anyway. The company has been offering restaurant goers the opportunity to dine within the narrow interior of two of its commercial jets, both Airbus SE A380s, at a make-shift pop up restaurant.
The plane is kept stationary on the runway but diners are seated as if they’re about to jet off to on a two-week holiday, making for a wholly unique if bizarre eating experience that’s proved to be wildly popular with customers. Singapore Airlines revealed last Monday that reservations ran out within 30 minutes of opening.
With flights currently grounded across the globe by Covid-19, air travel revenue streams are being decimated and airliners are being forced to come up with novel ways to keep their businesses afloat. Singapore Airlines made a net loss of $827 million in the June quarter and has laid off about 20% of its workforce.