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In the wake of the Kardashainโs recent venture into the resale business, we take a look at what this venture means for the future of second-hand shopping.
If you read our recent article aboutย fast fashionโs long overdue demise, then youโll know that resale shopping is all the rage nowadays.
Forever 21 has officially filed for bankruptcy. A โFashion Pactโ was signed at this yearโs G7 summit. And brands are starting to change their methods of production in an effort to reduce the industryโs impact on our planet.
These are all just a few of the changes being made by major companies as consumers come to terms with the fact that theyโre better off investing in sustainable fashion and timeless pieces thatโll hold up for years. And itโs for this reason that wearing other peopleโs clothes is now more fashionable than ever before.
For those who still think it isnโt โcoolโ, bear in mind that buying second-hand items has increased by 46% in the last two years, and one in three Gen Zers much prefer reusing and recycling to โmall cultureโ and disposable fashion.
The resale clothing market is growing at a rate thatโsย twenty-one times fasterย than the overall fashion industry and honestly, whyย wouldnโtย the Kardashians want to get on board?
Kardashian Kloset, which launches today, will let shoppers purchase items right from their very own collections. If you follow any of the sisters on social media, you will โ like me โ have fawned over the copious pairs of shoes, stunning gowns and designer handbags that line the shelves of their enormous wardrobes.
While there is no indication as to how deep into their infamous closets theyโll actually be going, no more admiring from behind our screens, weโll actually be able to get our hands on some of the things theyโve worn.
