Animal rights charity PETA has retired its decades-long campaign against the use of animal fur in fashion but will still use nudity to raise awareness about other anti-cruelty causes.
Condemning the use of fur in fashion, PETA’s ‘rather go naked’ sex-forward campaigns have acted as iconic political statements through the years.
Swapping its normally disruptive protests for stylish shots of celebrities across the fields of film, music, and fashion, the animal rights charity has gained a great deal of traction in the past for its fight against the unethical material.
However, after more than three decades of hiring stars to pose in the nude alongside the powerful message, PETA is celebrating the fur trade’s demise by calling it quits on a campaign that’s featured the likes of Christina Applegate, P!nk, and Eva Mendes (to name a few).
Announcing the news pre-NYFW, an event at which PETA has traditionally chosen to unveil its instantly recognisable anti-fur campaigns since the ‘90s, the non-profit group’s decision marks an historic turning point in the fashion industry.
‘Nearly every top designer has shed fur, California has banned it, Queen Elizabeth II has renounced it, Macy’s is closing its fur salons, and now, the largest fur auction house in North America has filed for bankruptcy,’ it said. ‘With fur in a downward spiral, PETA will expand our efforts to expose the violent leather and wool trades.’